An app-only restaurant
What’s a restaurant without a dining room, waitstaff, or phone number? A virtual restaurant, said Christopher Mims in The Wall Street Journal, and if you’ve ever ordered dinner from a food-delivery app, “you may have been a patron” of one. You can only find these restaurants online, via apps such as GrubHub or DoorDash. “Tucked inside industrial parks and commissary kitchens,” these establishments avoid the high capital costs—furniture, tableware, and construction— that “kill 60 percent of new restaurants in their first five years.” In some cases, “there might be up to 10 different ‘restaurants’ in a single kitchen,” with the same cooks preparing distinct cuisines for different customers. Other virtual establishments are run out of existing restaurants. In Chicago, three chefs “realized they had unused kitchen space at one of their sushi restaurants.” They now operate a successful poke bowl delivery service out of the back.