When we meet Jim, a 32-year-old obese man, in 2030, life is not going so well. In fact, we might be witnessing the beginning of Jim's end by cardiac arrest. As doctors rush to help his crushing heart, we backtrack through Jim's abbreviated lifespan to see how he got here.
What unfolds is first-person view of a sedentary, junk-food fueled life where bad habits are learned and encouraged by a well meaning family.
The video comes from Children's Healthcare of Atlanta's "Strong4Life" campaign, which encourages viewers to "rewind the future." It may not actually be too late for Jim, the PSA claims, and it's not too late for anyone else struggling to stay healthy, too.
Now, before you scratch the itch of cynicism, I encourage you to read the Reddit thread that plays out under the original posting. Strangers share stories, successes, failures, and the guilt and shame they feel in their plights. Such honesty is rewarded with sometimes aggressive words of support. One commentator threatens to check in on another's progress in a month. It is genuinely inspiring. Here are just a few examples:
I'm 5'9, 32 years old and almost 300 pounds. I played all those gaming systems and pretty much grew up like that. Even with the fucking treadmill.
I think for the first time, a psa got to me. See you soon progress pics (wish me luck reedit)
Edit: wow guys. Your going to make shed some tears with the support you are all giving me. I am not very articulate, but it's time like this I wish was so that I can properly deliver how much this support means to me. [Reddit user drewgarr]
Thanks for sharing, and for articulating it so clearly. I have lost weight over the last few months (30 lbs!), and just feel... so much better, more energetic, less achy, etc. Many habits I've gotten comfortable with needed to be broken, or still need breaking.
EDIT: Since this is a visible comment, THANK YOU to whoever gave me gold for posting the link!
EDIT2: I have read so many comments from people saying that this PSA inspired them to make changes to better their health, and that has overwhelmed me. Just know that if you're one of those people who's been inspired, yes, you can fucking do it. Also, /r/loseit and /r/progresspics genuinely motivated me, and maybe it will help you, too. [Reddit user StreetMailbox]
Wow. As an overweight mother this hit hard. I am doing everything in my power to make sure my daughter doesn't end up like me and so far it's working because she is a beautifully healthy little girl who would much rather take a slice of melon over chocolate I just need to sort myself out for her sake as well as my own. I can and will do it. I will not die through obesity. [Reddit user leedsfreak]
Obesity statistics are terrifying. Childhood obesity has more than doubled in children and quadrupled in adolescents on the past 30 years. If it takes a PSA or a public forum like Reddit to get the conversation and motivation going, more power to both.
U.S. Secretary of State John Kerry said Saturday he hopes Russia and the Bashar al-Assad regime will take the high road as rebel control of Aleppo, Syria, continues to crumble.
"Russia and Assad have a moment where they are in a dominant position to show a little grace," he said after meeting in Paris with officials representing the countries that back Syrian opposition forces. "I believe there could be a way forward but it depends on big, magnanimous choices from Russia." American diplomats are also meeting with Russia on Saturday in Geneva to negotiate rebel fighters' exit from Aleppo and, Kerry emphasized, safe passage for civilians.
British Foreign Minister Boris Johnson, who was in Paris with Kerry, insisted that loss of Aleppo "will not change the fundamentals of the conflict," for which there "can be no military solution." "We must keep pushing for a return to a political process with the credibility necessary for all parties to commit to an end to all the fighting," Johnson added. Bonnie Kristian
At least 50 people were killed and dozens more wounded by a suicide bomber in Yemen Saturday morning. The attack took place on a Yemeni army base in Aden where troops had lined up to collect their paychecks, and the Islamic State claimed responsibility for the bombing several hours after the incident in a statement online.
Other extremist groups including al Qaeda are also active in the region and have taken responsibility for similar strikes in the past. For more on Yemen's civil war, including Saudi Arabian and American involvement, see this analysis from The Week's Michael Brendan Dougherty. Bonnie Kristian
Trump's team sent a 74-question memo asking for a list of Energy Department staff working on climate change
President-elect Donald Trump's transition team sent a 74-question memo to managers within the Department of Energy (DOE) this week requesting, among other information, a list of all department employees and contractors who attended climate change policy conferences in recent years.
Viewed by Reuters on Friday, the document has reportedly caused alarm within the agency. "This feels like the first draft of an eventual political enemies list," said one Department of Energy employee, speaking on condition of anonymity. "When Donald Trump said he wanted to drain the swamp it apparently was just to make room for witch hunts and it's starting here at the DOE." Other information the memo requested includes emails pertaining to the climate change events and all publications penned by employees at the DOE's 17 national labs over the last three years.
Previous presidential teams have asked policy questions of agencies during their transitions, The New York Times reports, but this level of detail and the demand for specific names may be unprecedented. Still, a "lot of these questions make perfect sense," said Jonathan Levy, a former Obama deputy chief of staff for the DOE. "They have to get their heads around what responsibilities they will have and don't have. The thing that's unsettling are the questions that appear to be targeting personnel for doing public service."
Swedish furniture giant Ikea took the concept of "retail therapy" literally in its new advertising campaign, which renames the company's products with the most popular relationship questions on Google.
A double bed normally called Oppland, for example, is now named "How to have a happy relationship." There's a pair of scissors for those who googled "My son plays too much computer games" — a little cord-cutting, perhaps? — as well as champagne glasses for "When children leave home;" a lantern for "My boyfriend doesn't see me;" and, more ominously, a drill set for "Hard to get teenager out of bed."
The premise, explained the marketing agency behind the campaign, is that Ikea is "designed to solve everyday dilemmas" and — though unlikely to fix your relationship — "might be able to offer you some relief." The product description for each renamed piece cheerily explains it has a new title based on "the relationship problem you just googled. All to make life at home easier for you. Because life evolves every day and everything, yes everything, can get better." Bonnie Kristian
The United States will send an additional 200 troops to Syria, Defense Secretary Ash Carter said Saturday while speaking in Manama, Bahrain, bringing the total known number of American soldiers in the war-torn country to 500.
The new forces will head to Raqqa, the Islamic State's de facto capital city, where they will bring "the full weight of U.S. forces around the theater of operations, like the funnel of a giant tornado," Carter said. "By combining our capabilities with those of our local partners, we've been squeezing [ISIS] by applying simultaneous pressure from all sides and across domains, through a series of deliberate actions to continue to build momentum," he continued.
Congress has yet to pass an authorization for use of military force (AUMF) in Syria, a point which has been largely ignored in Washington since a bipartisan push for an AUMF failed last year when American special forces were first sent to Syria. "The Administration's announcement that it will deploy Special Operations Forces into Syria to combat [ISIS] marks a major shift in U.S. policy," said Sen. Brian Schatz (D-Hawaii) at the time, arguing that the Constitution's "War Powers Resolution requires Congress to debate and authorize the escalation of U.S. military involvement in Syria." Bonnie Kristian
President-elect Donald Trump sent out two tweets Saturday morning strongly criticizing any suggestion — specifically from CNN — that his ongoing role as executive producer of The New Celebrity Apprentice will in any way detract from his presidency.
I have NOTHING to do with The Apprentice except for fact that I conceived it with Mark B & have a big stake in it. Will devote ZERO TIME!
— Donald J. Trump (@realDonaldTrump) December 10, 2016
Reports by @CNN that I will be working on The Apprentice during my Presidency, even part time, are ridiculous & untrue - FAKE NEWS!
— Donald J. Trump (@realDonaldTrump) December 10, 2016
As executive producer, Trump will be paid for each episode by MGM, the company of series creator Mark Burnett, and not by NBC, which airs the show. Top Trump aide Kellyanne Conway defended Trump's decision to remain a producer on Friday by comparing the role to President Obama's golf hobby. Bonnie Kristian
On Friday, prosecutors played in court an FBI video of the confession of Dylann Roof, the self-described white supremacist who is on trial for murdering nine people at Charleston's Emanuel African Methodist Episcopal Church in June of last year.
"I went to that church in Charleston and I did it," Roof says in the tape, laughing as he confesses. "Did you shoot them?" an officer asks. "Yes," Roof answers, laughing again. He said his motive was "to agitate race relations" and that though he "had to do it" he does not feel "glad" about his actions.
The clip sees Roof estimate he killed five people, and he says he did not speak to the victims before opening fire, though he sat through about 15 minutes of a prayer meeting internally debating whether to go through with his plan. "I was sitting there thinking if I should do it or not," he recalls. "I could have walked out. I don't want to say it was spur of the moment." Bonnie Kristian