When we meet Jim, a 32-year-old obese man, in 2030, life is not going so well. In fact, we might be witnessing the beginning of Jim's end by cardiac arrest. As doctors rush to help his crushing heart, we backtrack through Jim's abbreviated lifespan to see how he got here.
What unfolds is first-person view of a sedentary, junk-food fueled life where bad habits are learned and encouraged by a well meaning family.
The video comes from Children's Healthcare of Atlanta's "Strong4Life" campaign, which encourages viewers to "rewind the future." It may not actually be too late for Jim, the PSA claims, and it's not too late for anyone else struggling to stay healthy, too.
Now, before you scratch the itch of cynicism, I encourage you to read the Reddit thread that plays out under the original posting. Strangers share stories, successes, failures, and the guilt and shame they feel in their plights. Such honesty is rewarded with sometimes aggressive words of support. One commentator threatens to check in on another's progress in a month. It is genuinely inspiring. Here are just a few examples:
I'm 5'9, 32 years old and almost 300 pounds. I played all those gaming systems and pretty much grew up like that. Even with the fucking treadmill.
I think for the first time, a psa got to me. See you soon progress pics (wish me luck reedit)
Edit: wow guys. Your going to make shed some tears with the support you are all giving me. I am not very articulate, but it's time like this I wish was so that I can properly deliver how much this support means to me. [Reddit user drewgarr]
Thanks for sharing, and for articulating it so clearly. I have lost weight over the last few months (30 lbs!), and just feel... so much better, more energetic, less achy, etc. Many habits I've gotten comfortable with needed to be broken, or still need breaking.
EDIT: Since this is a visible comment, THANK YOU to whoever gave me gold for posting the link!
EDIT2: I have read so many comments from people saying that this PSA inspired them to make changes to better their health, and that has overwhelmed me. Just know that if you're one of those people who's been inspired, yes, you can fucking do it. Also, /r/loseit and /r/progresspics genuinely motivated me, and maybe it will help you, too. [Reddit user StreetMailbox]
Wow. As an overweight mother this hit hard. I am doing everything in my power to make sure my daughter doesn't end up like me and so far it's working because she is a beautifully healthy little girl who would much rather take a slice of melon over chocolate I just need to sort myself out for her sake as well as my own. I can and will do it. I will not die through obesity. [Reddit user leedsfreak]
Obesity statistics are terrifying. Childhood obesity has more than doubled in children and quadrupled in adolescents on the past 30 years. If it takes a PSA or a public forum like Reddit to get the conversation and motivation going, more power to both.
Michael B. Jordan: 'The world is a little more diverse in 2015 than when the Fantastic Four comic first came out in 1961'
Johnny Storm, also known as The Human Torch and one-fourth of Marvel's Fantastic Four, was originally written as a blonde-haired, blue-eyed daredevil. So when Michael B. Jordan was announced as the new face of Storm in Marvel's reboot, he says he expected some pushback.
"You're not supposed to go on the Internet when you're cast as a superhero," Jordan wrote in an open letter for Entertainment Weekly. "(But) I didn't want to be ignorant about what people were saying."
Jordan's online hunt turned up comments that boiled down to: "A black guy? I don't like it," he says.
"I can see everybody's perspective, and I know I can't ask the audience to forget 50 years of comic books," Jordan adds. "But the world is a little more diverse in 2015 than when the Fantastic Four comic first came out in 1961."
President Barack Obama moved one step closer to completing the Trans-Pacific Partnership deal with 11 other countries, as the Senate voted in favor of fast-track legislation on the deal, on Friday night. The legislation would help Obama move more quickly toward a finalized agreement on the TPP, by letting Congress use quick up-or-down votes, sans amendments, on specific trade deal details.
The bill now moves to the House, where it will likely face tougher passage, and where, The Washington Post notes, it has an unusual, bipartisan proponent: Rep. Paul Ryan (R-Wis.) who is chairman of the Ways and Means Committee and leading Republican support of the legislation. Sarah Eberspacher
With several hours left before official results are announced, Ireland already appears set to pass a historic referendum allowing same-sex marriage, The New York Times reports.
The country would be the first in the world to legalize gay marriage by a popular vote; early ballot counts have found voters resoundingly in favor of the measure. And while no official announcement has yet been made, opposition leader David Quinn already tweeted his concession to the proposal's supporters: "Congratulations to the Yes side. Well done." Sarah Eberspacher
California officials on Friday accepted a compromise offer from Delta farmers, who proposed forgoing a quarter of their water supplies due to the state's "unprecedented drought," The New York Times reports.
California's agricultural industry accounts for 80 percent of the state's water consumption per year, but farmers in the Sacramento-San Joaquin River Delta own some of the state's most senior water rights — and The Sacramento Bee notes that they have historically held tight to those claims. Representatives for the Delta's nearly 4,000 farmers said they expected most to participate in the cutbacks, either by farming less of their acreage or planting crops that require less water. Sarah Eberspacher
The Rare Tea Company caters to true tea connoisseurs, says Ming Lui at How To Spend It. Founder Henrietta Lovell specializes in creating bespoke blends of the world's finest teas, which will run you a hefty $7,870 for first blending and a three-month supply. Three one-on-one tasting sessions are usually required; if you can't visit her London shop, she can fly to you. After teasing out a customer's flavor and mouthfeel preferences, Lovell provides up to 10 samples before arriving at the final blend. Because flavors change depending on the season when the tea leaves are picked, each custom blend is tweaked regularly to provide a consistent flavor.
Marques Haynes, arguably one of the Harlem Globetrotters' all-time best players, died on Friday in Plano, Texas, at age 89, The Dallas Morning News reports.
Haynes first signed on with the Globetrotters in 1948, for $400 per season. He quite nearly became the NBA's first black player in 1950, but missed that opportunity due to disagreements with the Globetrotters' owner. However, Haynes still became the first Globetrotter inducted into the Naismith Memorial Basketball Hall of Fame, in 1998.
(AP Photo/Tony Gutierrez, File)
"A guy asked me a long time ago if I ever thought I'd get into the NBA Hall of Fame," Haynes told Dallas Morning News reporter Robert Wilonsky in 2007. "My answer was: 'The world is my Hall of Fame.'"
The world was also Haynes' stage: Considered one of the best ball handlers in history, Haynes played before fans in 97 countries, in more than 12,000 games. Sarah Eberspacher
Wyoming has made it illegal to collect evidence of water pollution and other violations of environmental laws. The ban is designed to protect the state's cattle farmers, who often let herds graze on public lands and defecate near rivers and streams, polluting them with E. coli bacteria. State Sen. Larry Hicks said the ban would prevent environmentalists from interfering with important "economic activity."