The NBA is using Donald Sterling's racism to raise money for charity

Ronald Martinez/Getty Images

The NBA is using Donald Sterling's racism to raise money for charity
(Image credit: Ronald Martinez/Getty Images)

L.A. Clippers owner Donald Sterling is proving to be a roundabout money-machine for anti-discrimination organizations.

The NBA and Adidas are selling T-Shirts branded with the slogan "We Are One," a phrase the Clippers adopted last week as a symbolic retort to Sterling. (The Clips altered their team site to display the message right after NBA Commissioner Adam Silver announced Sterling's lifetime ban.) All proceeds will go toward anti-discrimination and tolerance groups, the league says.

The new shirts come after the league last week promised to send Sterling's check covering his $2.5 million fine to anti-hate organizations.

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Jon Terbush

Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.