OMG LOL WTF? That may be your first thought when you head over to BuzzFeed and notice this odd post from the viral site's latest community member, the White House. Yes, with only days to go before the end-of-month deadline to obtain insurance or face a fine, the Obama administration is launching a full court press — with gifs — to encourage you to get covered in time.
The decision to advertise with humor on a popular website may seem puzzling, but it's actually a pretty smart idea. ObamaCare needs a big pool of young enrollees, and pitching the law this way almost guarantees it will get plenty of visibility among that demographic. As President Obama's recent appearance on Between Two Ferns showed, humor and viral marketing can be very effective tools to generate buzz and boost enrollments.
Now, critics will probably complain that Obama has once again degraded the office of the presidency, as they did when he went on Ferns. But really, a little sense of humor is refreshing in Washington. And this is, after all, a crucial marketing blitz. The White House would be foolish to not utilize the most engaging means possible to achieve its goals. Jon Terbush
The Denver Broncos won Super Bowl 50 Sunday night at Levi's Stadium, defeating the Carolina Panthers 24-10.
This is quarterback Peyton Manning's second Super Bowl win. During the first quarter, Brandon McManus of the Broncos made an early field goal, and Malik Jackson followed up with a touchdown. In the second quarter, Jonathan Stewart scored a touchdown for the Panthers, followed by another McManus field goal. McManus had his third field goal of the game during the third quarter, bringing the score to 16-7, but the Panthers earned three points in the fourth quarter after a field goal from Graham Gano. Late in the fourth quarter, C.J. Anderson scored a touchdown for the Broncos. Catherine Garcia
Two very different Doritos ads aired during Super Bowl 50 — one featuring feisty dogs just trying to get their paws on some chips, the other a Dorito-loving fetus being taunted by its father.
Both videos were finalists in the brand's Crash the Super Bowl contest. Over the past nine years, Doritos has given fans the opportunity to create 30-second videos, with the winning one airing during the big game. Doritos says thousands of videos have been submitted since the contest started, and now, in its final year, the winner will receive $1,000,000. That could pay for a whole lot of Doritos. Catherine Garcia
Beyonce dropped her new single "Formation" on Saturday, and fans were able to listen to it live for the first time during the Super Bowl 50 halftime show. The performance — complete with a Beyonce army and a uniform inspired by Michael Jackson's 1993 Super Bowl attire — then shifted gears, and Beyonce paired up with Bruno Mars for a mashup and dance off. Watch the performance below. Catherine Garcia
For the Super Bowl 50 halftime show, Coldplay called in a few friends to help rock Levi's Stadium. After playing a medley of hits, the band stepped aside to let Bruno Mars perform "Uptown Funk" and Beyonce and crew steal the show with "Formation." The show ended with everyone joining forces to sing together, fireworks, and a special message in the stands. Catherine Garcia
Fans of the Denver Broncos and Carolina Panthers went all out for Super Bowl 50, donning their wackiest wigs, outfits, and accessories for the big game (all in shades of orange and blue, of course), with some even going so far as shaving the number of their favorite player into their hair. Here's a look at some of the biggest fans at Levi's Stadium. Catherine Garcia
Jordan Norwood of the Denver Broncos set a record on Sunday for the longest punt return in Super Bowl history.
Norwood caught the ball and sprinted for 61 yards before being ran down by Mario Addison on the Panthers' 14-yard-line, NBC Sports reports. The new record shatters the previous one made by John Taylor, 45 yards, during Super Bowl XXIII. Catherine Garcia
Carolina Panthers quarterback Cam Newton is known to celebrate first downs and touchdowns by "dabbing," but did you know it was actually Betty White who taught him everything he knows about the dance craze? Okay, that might not be entirely true, but White is certainly taking credit for it in a new CBS Sports video. Watch everyone's favorite golden girl show off her moves in the video below. Catherine Garcia