OMG LOL WTF? That may be your first thought when you head over to BuzzFeed and notice this odd post from the viral site's latest community member, the White House. Yes, with only days to go before the end-of-month deadline to obtain insurance or face a fine, the Obama administration is launching a full court press — with gifs — to encourage you to get covered in time.
The decision to advertise with humor on a popular website may seem puzzling, but it's actually a pretty smart idea. ObamaCare needs a big pool of young enrollees, and pitching the law this way almost guarantees it will get plenty of visibility among that demographic. As President Obama's recent appearance on Between Two Ferns showed, humor and viral marketing can be very effective tools to generate buzz and boost enrollments.
Now, critics will probably complain that Obama has once again degraded the office of the presidency, as they did when he went on Ferns. But really, a little sense of humor is refreshing in Washington. And this is, after all, a crucial marketing blitz. The White House would be foolish to not utilize the most engaging means possible to achieve its goals. Jon Terbush
Sen. Marco Rubio (R-Fla.) maintained Friday that he'll support the Republican presidential nominee, even if that somebody happens to be Donald Trump, The Palm Beach Post reports.
In fact, Rubio might be more impressed with the billionaire business mogul than usual, saying his "performance has improved significantly" recently.
Republican presidential frontrunner Donald Trump was none too thrilled Saturday with the protesters who blocked his way into California's Republican convention the day before:
The "protesters" in California were thugs and criminals. Many are professionals. They should be dealt with strongly by law enforcement!
— Donald J. Trump (@realDonaldTrump) April 30, 2016
Leave it to Trump to make an off-color joke about the incident once he made it inside the hotel Friday.
Jimmy Fallon has been singing bits and pieces of Styx's "Too Much Time on My Hands" on The Tonight Show for days. On Friday, he and actor Paul Rudd took the obsession to its natural conclusion, creating a shot-by-shot remake of the '80s music video. The end result is sufficiently goofy. Take a look below. Julie Kliegman
Hundreds of activists stormed Iraq's parliament building Saturday in support of Shiite cleric Muqtada al-Sadr, who had accused Iraqi politicians of corruption, CBS News reports.
The demonstrators climbed over blast walls in Baghdad's Green Zone, which houses most of the country's ministries and foreign embassies, after parliament couldn't reach quorum to hold a session. The protesters broke furniture, chanted, and waved Iraqi flags.
San Francisco Police Chief Gregory Suhr released nine pages of racist and homophobic text messages sent between officers Friday and ordered all officers to undergo anti-bias training, The New York Times reports.
"We have nothing to hide," Suhr said of his 2,000-member force. "These are the actions of a few."
The messages, which disparaged blacks, Latinos, South Asians, and LGBT people, were found as part of an investigation into a rape charge against one of the officers.
The head of an evangelical legal organization has pledged to carry a gun into Target's bathrooms to defend against transgender women. Liberty Counsel President Anita Staver is calling for a boycott of the retail chain after it announced that it will allow patrons to use the restroom that corresponds to their gender identity, The Huffington Post reports. Staver tweeted the following:
— Anita Staver (@AnitaStaver) April 22, 2016
Staver later claimed she always brings guns into public restrooms.