Ditching SkyMall catalogues will save American Airlines $350,000 in fuel
SkyMall's bankruptcy isn't just putting the kibosh on your in-flight perusal of the latest high heel-shaped wine racks and pierogi-shaped Christmas ornaments — it's saving airlines some big bucks.
Wired did some back-of-the-envelope calculations on the fuel savings removing 150 catalogs from each of American Airlines' fleet of planes. Based on a typical weight of 4 ounces per magazine, each aircraft will weigh about 37.5 pounds less than it does now. Of course, a lighter plane requires less fuel to fly — about 223,000 gallons less per year for American Airlines alone, Wired estimates. At $1.58 per gallon for jet fuel, that's more than $352,000 in savings.
Now imagine how much airlines could save if every passenger lost just a single pound...
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Mike Barry is the senior editor of audience development and outreach at TheWeek.com. He was previously a contributing editor at The Huffington Post. Prior to that, he was best known for interrupting a college chemistry class.
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