Yes, people really do snort chocolate
Got chocolate on the brain? What about in the brain?
Dominique Persoone, a chocolatier based in Bruges, Belgium, has developed a device that's been dubbed the "Chocolate Shooter" to deliver cocoa-based snorting powder, mixed with mint and either ginger or raspberry, up the nose.
"The mint and the ginger really tinkle your nose," Persoone said. "Then the mint flavor goes down and the chocolate stays in your brain."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Reuters reports that the chocolate-sniffing device was created by Persoone for a Rolling Stones party in 2007, and so far, 25,000 of them have been exported worldwide to Russia, India, Canada, Australia, and the U.S.
(Francois Lenoir/REUTERS)
According to Persoone, the chocolate snorting device is completely safe, though its packaging does bear a warning against excessive sniffing.
"I'm not the bad boy promoting drugs," he said. "Not at all... Life is boring. Let's have fun."
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Are 'judge shopping' rules a blow to Republicans?
Today's Big Question How the abortion pill case got to the Supreme Court
By Joel Mathis, The Week US Published
-
Climate change is driving Indian women to choose sterilization
under the radar Faced with losing their jobs, they are making a life-altering decision
By Theara Coleman, The Week US Published
-
'A great culture will be lost if the EV brigade gets its way'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published
-
The Beatles are getting 4 intersecting biopics
Speed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
By Peter Weber, The Week US Published
-
Taylor Swift to Miley Cyrus: female artists dominate 2024 Grammys
Speed Read SZA, Phoebe Bridgers and Lainey Wilson were also among the winners at LA gala
By Arion McNicoll, The Week UK Published
-
South Korea passes law banning sale and production of dog meat
Speed Read Rare bipartisan support 'highlights changing attitudes' as young people shun centuries-old tradition
By The Week UK Published
-
Out of touch: Daryl Hall obtains restraining order against bandmate John Oates
Speed Read Lawsuit reveals unharmonious relationship between most commercially successful duo in pop history
By Jamie Timson, The Week UK Published