In 2007, Facebook �� then with 58 million users — opened its vault of user data, allowing researchers, startups, and political campaigns to access its "social graph," or networks of friends, "likes," and interests. Starting in May, Facebook dialed back access, citing user concerns about their information being shared without their knowledge, and those changes are "rippling through academia, business and presidential politics," say Deepa Seetharaman and Elizabeth Dwoskin at The Wall Street Journal. They continue:
Dozens of startups that had been using Facebook data have shut down, been acquired or overhauled their businesses. Political consultants are racing to find new ways to tap voters' social connections ahead of the 2016 presidential election.... The changes also stymied a voter-outreach tool used by President Barack Obama’s 2012 re-election campaign. The app identified potential Obama supporters among a Facebook user’s friends, and measured the closeness of the friendship....The targeted voters were five times as likely to click on material that came from a close friend as a randomly selected Facebook connection. [The Wall Street Journal]
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