This perfume apparently makes people fall in love with you

This perfume might be worth the hefty price.
(Image credit: Courtesy image)

"Is this the aromatic equivalent of Love Potion No. 9?" Stephanie Lecava asks at Town & Country. The fragrance Molecule 01 ($135) smells like nothing, yet it's said that catching a whiff of someone wearing it can turn a bystander feral, its pheromone-like qualities attracting responses that "range from insistent inquiries to marriage proposals." Developed by indie perfumer Escentric Molecules, Molecule 01 is virtually a straight dose of Iso E Super, a common perfume ingredient that has a subtle woody aroma but arguably makes everyone smell more like themselves. Jay Z, Beyoncé, and Kate Moss all allegedly wear it — despite selling their own eponymous scents — so there must be something to it.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us