Verizon is bringing back its unlimited data plan

The Verizon logo.
(Image credit: Getty Images)

In an attempt to entice ardent talkers, texters, and data users to sign up or stay with Verizon, the company will start offering on Monday an unlimited data plan for $80 a month.

Under the plan, customers will pay for unlimited data, talking, and texting, and must agree to AutoPay and paper-free billing. Families can also participate, paying $45 per line for four lines. Verizon is the largest wireless provider in the United States, and it was "inevitable" that the company would set up a plan similar to what T-Mobile and Sprint offer, Roger Entner, a telecom analyst with Recon Analytics, told USA Today. "[It] forces AT&T also to follow suit," he added.

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Catherine Garcia, The Week US

Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.