• The future has arrived    March 19 
Commissioner: Ads on NBA jerseys 'inevitable' within five years
Patrick McDermott/Getty Images
Patrick McDermott/Getty Images

NBA jerseys are soon going to closely resemble a NASCAR uniform. NBA Commissioner Adam Silver said today it's "inevitable" that the league's uniforms are going to be plastered with several corporate logos within the next five years.

Several of the league's major sponsors, like Coca-Cola, Samsung, and State Farm, have expressed interest in placing their logos on players' jerseys. Since this practice is common in the British Premier League, NASCAR, and international soccer leagues, Silver argued that fans are already used to it. "I think it's going to become more acceptable and more commonplace," he told Ad Age.

Of course, the initiative could offer the NBA another hefty revenue stream: A 2011 estimate said it could bring $100 million in new ad revenue to the league. But will there be fan mutiny? Only time will tell.

- - Jordan Valinsky
Load More Articles


Most Popular Speed Reads

About Speed Reads
Speed Reads is's continuously updated collection of the most interesting, important, and trending things on the internet – delivered with concision, intelligence, and wit. Contact us at
Subscribe to the Week