- The future has arrived March 19
NBA jerseys are soon going to closely resemble a NASCAR uniform. NBA Commissioner Adam Silver said today it's "inevitable" that the league's uniforms are going to be plastered with several corporate logos within the next five years.
Several of the league's major sponsors, like Coca-Cola, Samsung, and State Farm, have expressed interest in placing their logos on players' jerseys. Since this practice is common in the British Premier League, NASCAR, and international soccer leagues, Silver argued that fans are already used to it. "I think it's going to become more acceptable and more commonplace," he told Ad Age.
Of course, the initiative could offer the NBA another hefty revenue stream: A 2011 estimate said it could bring $100 million in new ad revenue to the league. But will there be fan mutiny? Only time will tell.- - Jordan Valinsky
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- Obama just kneecapped Jeb Bush and Chris Christie's 2016 prospects
- It's official: The religious right is calling it quits
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- 10 classic Sesame Street moments we wouldn't show today's kids
- Alien conspiracy theorists think the government is on the verge of spilling big secrets
- The dangerously childish morality of liberal ObamaCare supporters
- The Hunger Games: Mockingjay — Part 1: 10 major differences between the book and the movie
- How to be charismatic, according to science
- Why insects are the future of food
Subscribe to the Week