- Say it ain't so March 20
Pepsi scared the hell out of London commuters this morning by tricking them into thinking they were seeing meteor explosions, tigers on the loose, and an alien abduction on their city streets. The beverage company outfitted a bus stop with augmented-reality technology to give riders the illusion that they were looking through a window.
But they weren't.
Pepsi overlaid the live feed of the street with bizarre animations, like a man floating away holding balloons and giant robots attacking innocent Londoners. It obviously didn't take long for people to realize the trick. And, like all good viral campaigns, it was caught on tape. --Jordan Valinsky
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- Here comes the Pentagon's newest space plane
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- 6 things the happiest families all have in common
- Extreme haunted houses: Inside Halloween's most terrifying new trend
- Everything you need to know about the voter ID controversy
- The real story behind Deliver Us From Evil
- Why the government should pay every American child an allowance
- Why is the Pentagon stuffing caves in Norway full of tanks?
- How 1,000-year lifespans could remake the economy
Subscribe to the Week