- Say it ain't so March 20
Pepsi scared the hell out of London commuters this morning by tricking them into thinking they were seeing meteor explosions, tigers on the loose, and an alien abduction on their city streets. The beverage company outfitted a bus stop with augmented-reality technology to give riders the illusion that they were looking through a window.
But they weren't.
Pepsi overlaid the live feed of the street with bizarre animations, like a man floating away holding balloons and giant robots attacking innocent Londoners. It obviously didn't take long for people to realize the trick. And, like all good viral campaigns, it was caught on tape. --Jordan Valinsky
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How academia's liberal bias is killing social science
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Hey, bosses: Stop giving bonuses to your employees
- 10 things you need to know today: December 18, 2014
- Why torture doesn't work: A definitive guide
- 43 TV shows to watch in 2014
- Capitalism isn't a cure-all for Cuba
- The Hobbit: A disappointing set of movies, but a worthy set of prequels
- Diagnosing the Home Alone burglars' injuries: A professional weighs in
- The liberation of Barack Obama
Subscribe to the Week