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  • kill it with fire    May 20 
McDonald's introduces nightmarish new Happy Meal mascot

Because a clown with a blood-red smile wasn't nightmarish enough, McDonald's has unveiled a new mascot: Happy, a sentient Happy Meal box with dead, unblinking eyes and a disturbingly lifelike set of human teeth.

Happy's introduction comes alongside McDonald's debut of Go-Gurt as a Happy Meal side. The new mascot will serve as a "brand ambassador" to promote healthy nutrition for kids — if only by terrifying them into making better choices.

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