- Freezing is the new clean May 21
Today, Levi's classic 501 jeans turn 104, and in celebration, the company is sharing some bold fashion advice. In an interview with Fortune Magazine, Levi's CEO Chip Bergh advised consumers to avoid the washing machine if they want to keep their denim looking sharp. Plus, Bergh added, it's a good way to protect the environment.
So how do you get rid of that smell? Reps for Levi's recently told Elle magazine that throwing your jeans in the freezer should do the trick! Freezing kills bacteria overnight, and as Bergh assured skeptics, he "has yet to get a skin disease or anything else." I'm all for getting a few wears out of my jeans and saving water, but this trend is starting to sound like Sheryl Crow's plan to beat climate change.- - Kaitlin Roberts
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Syrian women know how to defeat ISIS
- The U.S. Marines are developing laser weapons. Here's why.
- The one thing the New Atheists get right about religion
- 43 TV shows to watch in 2014
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Will Kobani be ISIS's Waterloo?
- 3 horrific inaccuracies in Homeland's depiction of Islamabad
- 5 baffling foreign-language versions of the Fresh Prince of Bel-Air theme song
- How to make corn dogs
- 6 things the happiest families all have in common
Subscribe to the Week