- Freezing is the new clean May 21
Today, Levi's classic 501 jeans turn 104, and in celebration, the company is sharing some bold fashion advice. In an interview with Fortune Magazine, Levi's CEO Chip Bergh advised consumers to avoid the washing machine if they want to keep their denim looking sharp. Plus, Bergh added, it's a good way to protect the environment.
So how do you get rid of that smell? Reps for Levi's recently told Elle magazine that throwing your jeans in the freezer should do the trick! Freezing kills bacteria overnight, and as Bergh assured skeptics, he "has yet to get a skin disease or anything else." I'm all for getting a few wears out of my jeans and saving water, but this trend is starting to sound like Sheryl Crow's plan to beat climate change.- - Kaitlin Roberts
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- After Ferguson: Stop deferring to the cops
- How to adopt the perfect rescue dog
- 43 TV shows to watch in 2014
- Why the poor can't catch a break on Thanksgiving
- Ferguson riots were terrible — but this racist reaction was worse
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- The hilarious hypocrisy of Republicans complaining about the imperial presidency
- Is it now OK to have sex with animals?
- The lessons of Japan's latest recession
- Don't argue about politics this Thanksgiving. Just don't.
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