Among the less popular ads at Super Bowl LII was a spot with a voiceover by Martin Luther King, Jr., in which the preacher's exhortation to service, grace, and love is used to urge viewers to purchase a Dodge Ram truck.
The incongruity was glaring, but it gets worse: The recording came from a 1968 sermon in which King railed against consumerism and the "drum major instinct," which he defined as the desire to "be important, to surpass others, to achieve distinction, to lead the parade." He specifically critiqued new car commercials as an example of the destructive ethic of envy, waste, and pride he had in mind:
You know, those [advertising] gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you're just buying that stuff. [...] It often causes us to live above our means. It's nothing but the drum major instinct. [King, via ThinkProgress]
In fact, the passage the Dodge commercial quotes is part of King's closing call to reject the "drum major instinct" and live in service, not competition, to others. Watch below an edit of the ad from Current Affairs. In this version, the voiceover is a bit more on-topic. Bonnie Kristian
A little hydraulic fluid isn't going to keep Eagles fans, thrilled with their team's first Super Bowl victory, from scaling light poles.
— Drew Smith (@drewsmithtv) February 5, 2018
The Eagles are celebrating their win in Minneapolis, while back home, their fans are shutting down streets across the city. Thousands of people are crying, cheering, singing, and dancing, and even though police put hydraulic fluid on poles to prevent fans from climbing them (Crisco proved insufficient), brave celebrants are shimmying up the greased poles anyway.
— Christie Ileto (@Christie_Ileto) February 5, 2018
CBS Philly reports that in Center City, some rowdy revelers flipped over a car, while others jumped from the Ritz Carlton's awning. Mayor Jim Kenney said the city has "dreamed" of the day it could finally celebrate an Eagles victory, but he urged fans to "celebrate in a way that is safe and respectful to everyone from neighbors to strangers. Go forth and celebrate, but do so in a way that will make Philadelphia shine." Catherine Garcia
i just watched three people jump off the ritz on broad street i love this city pic.twitter.com/VD3cEbBcBt
— paprika (@ejpalandro) February 5, 2018
The Philadelphia Eagles won their first Super Bowl on Sunday night, beating the favored New England Patriots, and even though they played in Minneapolis, there was a distinctly Early Americana vibe with the two colonial-era powerhouses and their mascots — Patriots and Eagles — facing each other. Saturday Night Live ran with that on Saturday night, pitting the Patriots of New England (including Connecticut!) against the Philadelphia delegation (the "Iggles") at a Revolutionary War council in 1775 Philadelphia.
The Patriots were very excited about their hero, Capt. Thomas Brady, and the Philadelphians were not. "I can tell you something about your precious Capt. Thomas Brady — he's old, okay?" jeered Philly delegate Tina Fey. "He's like 40, that's four years past life expectancy." But the Iggles didn't necessarily have the sympathies of the revolutionary leaders, just because they were meeting in Philadelphia: "If you do win, please, be cool, okay? Just because the British don't burn your city doesn't mean you have to." As 2018's Philadelphians celebrate in the streets, you can pretend you're watching a slice of American history — and watch Natalie Portman try on a Boston accent — below. Peter Weber
When the Philadelphia Eagles won Super Bowl LII Sunday night, their first Super Bowl win in franchise history, they immediately went into celebration mode.
There was the traditional dumping of Gatorade on the coach:
Quarterback and Super Bowl LII MVP Nick Foles kissed his adorable daughter, Lily:
While Brandon Graham kissed the Vince Lombardi Trophy:
Zach Ertz showed his love for the fans:
Vinny Curry screamed in excitement:
Together, they raised the Vince Lombardi Trophy up high:
It's a number Eagles fans won't soon forget. Catherine Garcia
The Philadelphia Eagles won Super Bowl LII on Sunday in Minneapolis, defeating the New England Patriots 41-33. Philly quarterback Nick Foles was named Super Bowl MVP.
This is the team's first Super Bowl win in franchise history. The Eagles led the Patriots for most of the game, but the Patriots pulled ahead 33-32 with 9:22 left in the fourth quarter. The Eagles made a quick comeback, sealing their win by stripping the ball from Patriots quarterback Tom Brady and scoring a final field goal. The Patriots have won five NFL championships, and under Brady, they were the favorites to win. Catherine Garcia
It's been 14 years since the infamous "wardrobe malfunction" took place during the 2004 Super Bowl halftime show, and Janet Jackson's fans are still waiting for #JusticeForJanet.
It took two to tango that night, but only one artist was asked to headline this year's show; when it was announced Justin Timberlake was the main performer, Jackson's fans voiced their displeasure. To many fans, it seemed like only Jackson received backlash following "Nipplegate," and while the NFL has denied she was banned from ever performing again at the halftime show, the Jackson family has complained about how she was treated by the league after the incident, Entertainment Weekly reports.
Wanting to offer their support to Jackson, who confirmed ahead of the show she would not be appearing, fans started #JanetJacksonAppreciationDay and #JusticeForJanet, with the hashtags blowing up throughout the Super Bowl. Never underestimate the power of the Rhythm Nation. Catherine Garcia
— Be A King (@BerniceKing) February 4, 2018
— Rocky Sanchez (@LARocky1103) February 5, 2018
— Chance The Rapper (@chancetherapper) February 4, 2018
Living for #JanetJacksonAppreciationDay. we love you Miss Jackson. It's all for you. When we think of you nothing else seems to matter. Get us all together again in this Rhythm Nation. https://t.co/jJkXqSch3c
— Laverne Cox (@Lavernecox) February 4, 2018
Minneapolis native Prince was honored during the Super Bowl Halftime Show Sunday night, with video of the late legend performing "I Would Die 4 U" projected on a sheet above Justin Timberlake.
It’s not quite a hologram. Part of Justin Timberlake’s Prince Tribute: pic.twitter.com/j4EZfpj7ae
— Malika Andrews (@malika_andrews) February 5, 2018
As the duet continued, the camera panned out to show what was happening outside of U.S. Bank Stadium. The area slowly became awash in purple, with the lights making the shape of Prince's symbol. It had been rumored a Prince hologram was going to be used during the halftime show, which upset those close to Prince, including Sheila E. Catherine Garcia
Downtown Minneapolis lighting up into Prince’s symbol is AWESOME pic.twitter.com/e05qTMYmHb
— Barstool Heartland (@barstoolhrtland) February 5, 2018
It doesn't matter where you're currently watching the Super Bowl — the Budweiser Clydesdales are having a way better time in a way cooler place.
Budweiser is livestreaming the party inside the Clydesdales' stable in St. Louis, and it's wild. They have all the carrots and apples they could possibly want, and when supplies are low, more buckets are brought in. The atmosphere is lively, with the game on in the background, and the stable glows thanks to strings of lights and neon Budweiser signs. The only thing that seems to be missing from the party is actual Budweiser, but these Clydesdales clearly don't need any to have a good time. Catherine Garcia