Do you dread walking into a store only to have some chipper salesperson pop up out of nowhere and ask, "Do you need help finding anything?" You're not alone, Racked reports. A stunning 95 percent of people "want to be left alone in stores," per a new study of 2,900 North American shoppers conducted by HRC Retail Advisory.
Many other studies have looked into the effect of salespeople on shoppers, including an extremely relatable one from 2016, where researchers at the Chinese University of Hong Kong found that attractive salespeople actually scared off potential customers (never mind that the sample was 164 "socially inept" men with "obsessive interest in computer technology who visited a shop selling figures based on Japanese comics," as The Telegraph puts it).
Customers seem to prefer to be the ones to make the first move — another study, in 2014, by a University of Pennsylvania professor, found that 50 percent of potential customers will still seek out an employee for advice or questions while shopping.
Still, if there is an alternative to interaction, people prefer it. The HRC study also found that 85 percent of people would rather use a scanner to find out the price of an item than be forced to ask another human. Jeva Lange