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In Forbes, Rob Siltanen, one of men who worked on the Apple's landmark 1997 ad campaign, details how it all came to be
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Apple's new smartphone initially elicited a ho-hum reaction, but now customers can't wait to get their hands on it. What happened?
Apple fans race to get their hands on the new smartphone — even after many critics greeted it with disappointment
Apple unveils its latest gadget on Tuesday amid reports that Sprint will buy 30.5 million iPhones over the next four years — whether it sells them or not
CEO Tim Cooke is set to unveil the hotly anticipated next-generation iPhone on October 4. What can we expect?
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