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The Old Spice Phenomenon

The Old Spice Phenomenon : Best Video
The aging Italian stud Fabio stars in a series of new Old Spice spots, one of which prominently features his gravity-defying hair.

Fabio: The new Old Spice guy?

The harlequin hunk takes on Isaiah Mustafa's scent-hawking role — and comes off smelling slightly foul

The Old Spice Phenomenon : Opinion Brief
Have Old Spice spokesman Isaiah Mustafa and his "infuriatingly perfect body" worn out their welcome?

The 'triumphant' return of the Old Spice Guy

Towel-clad spokesperson Isaiah Mustafa is back with a new video and a new commercial campaign on the way. Will America still be charmed?

The Old Spice Phenomenon : Opinion Brief
Grover does a goofy spoof of the Old Spice Guy on "Sesame Street."

'Sesame Street's Old Spice parody

Grover the monster makes a shockingly good Old Spice guy

The Old Spice Phenomenon : Opinion Brief
Baltimore Ravens star linebacker Ray Lewis is the new spokesman for Old Spice.

Ray Lewis: The new Old Spice guy

The football star succeeds Isaiah Mustafa as Old Spice's spokesman. Does he live up to his predecessor?

The Old Spice Phenomenon : Best Column
Is Old Spice's advertising formula here to stay?

The Old Spice Guy: Derivative?

Is the Old Spice campaign a new breed of advertising, asks Dave Taylor in The Vancouver Sun, or just the latest incarnation of a 50-year-old idea?

The Old Spice Phenomenon : Opinion Brief
The 'Old Spice' guy: A good role model?

Is the Old Spice Guy good for black America?

Old Spice's viral TV ads have turned black spokesperson Isaiah Mustafa into a star. Will his breakthrough success benefit other African-American men?

43 Comments
The Old Spice Phenomenon : Twitter Take
Twitter image

The latest Tweets about the 'Old Spice Guy'

Unfiltered, real-time commentary from the world at large

The Old Spice Phenomenon : The List
The Old Spice campaign launched a slew of imitators.

The 4 best Old Spice ad parodies

The new Old Spice ads, and their hunky star, Isaiah Mustafa, have gone viral and inspired a host of spoofs. Here, the best of the bunch

9 Comments

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