The Week: Most Recent Business Giants:Starbuckshttp://theweek.com/supertopic/topic/207/starbucksMost recent posts.en-usFri, 19 Oct 2012 12:32:00 -0400http://theweek.comhttp://theweek.com/images/logo_theweek.pngMost Recent Business Giants:Starbucks from THE WEEKFri, 19 Oct 2012 12:32:00 -0400Can Starbucks make it in India?http://theweek.com/article/index/235134/can-starbucks-make-it-in-indiahttp://theweek.com/article/index/235134/can-starbucks-make-it-in-india<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0085/42752_article_main/w/240/h/300/in-addition-to-the-flagship-store-in-mumbai-starbucks-will-launch-two-more-stores-in-2012-in-the.jpg?209" /></P><p class="p1">On Friday, Starbucks opened its first outlet in India, a cavernous, two-story building in a swank Mumbai neighborhood. The store is part of the chain's broader push to expand its presence in emerging markets &mdash; seen as the most promising areas for growth, given Starbucks' super-saturation in the States and Europe's entrenched cafe culture. But breaking into new countries requires a little more finesse than simply showing up, as Home Depot recently learned in China. Here, a guide to Starbucks' foray into India:</p><p class="p1"><strong>How does India's Starbucks differ from the company's other stores?</strong> <br />For one thing...</p> <a href="http://theweek.com/article/index/235134/can-starbucks-make-it-in-india">More</a>By The Week StaffFri, 19 Oct 2012 12:32:00 -0400Starbucks' new one-cup coffee machine: Will customers buy it?http://theweek.com/article/index/233699/starbucks-new-one-cup-coffee-machine-will-customers-buy-ithttp://theweek.com/article/index/233699/starbucks-new-one-cup-coffee-machine-will-customers-buy-it<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0083/41900_article_main/w/240/h/300/starbucksnbspverismo-580-brewer-sells-for-199-and-ships-with-a-box-a-latte-pods.jpg?209" /></P><p class="p1">"A perfect Starbucks Latte at home. And at the push of a button." That's the promise Starbucks is making with Verismo, a one-cup brewing machine that went on sale this week. The machines, priced at $199 (or $399 for a deluxe version), will allow Starbucks fans to brew coffees, lattes, and espressos using single-serve coffee pods that can be purchased for $1 a pop (the pod for milk is an extra 60 cents). The move is considered a direct attack on Green Mountain Coffee Roasters, whose Keurig machine ($99-$189) is the dominant player in the growing market for one-cup brewers. Can Starbucks'&nbsp;Verismo...</p> <a href="http://theweek.com/article/index/233699/starbucks-new-one-cup-coffee-machine-will-customers-buy-it">More</a>By The Week StaffFri, 21 Sep 2012 12:10:00 -0400Will Starbucks' deal with Square finally make mobile wallets happen?http://theweek.com/article/index/231775/will-starbucks-deal-with-square-finally-make-mobile-wallets-happenhttp://theweek.com/article/index/231775/will-starbucks-deal-with-square-finally-make-mobile-wallets-happen<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0081/40871_article_main/w/240/h/300/the-coffee-franchise-is-going-digital-with-square-a-company-that-will-eventually-allow-businesses.jpg?209" /></P><p>Would you like a dose of cutting-edge with your latte? Starting this fall, Starbucks is partnering with Square, the mobile payment start-up, to have the new company process all of the coffee purveyor's debit and credit card transactions. The team-up marks a monumental victory for the two-year-old mobile wallet business, and some say the deal could ring the death knell for cold-hard cash &mdash; and the old way of paying with cards &mdash; as more retailers go digital. Here's what you should know before buying your next Venti:</p><p><strong>What is Square?</strong><br />The company, which is headquartered in San Francisco...</p> <a href="http://theweek.com/article/index/231775/will-starbucks-deal-with-square-finally-make-mobile-wallets-happen">More</a>By The Week StaffFri, 10 Aug 2012 07:54:00 -0400'Evolution Fresh': Can Starbucks rule the juice market?http://theweek.com/article/index/225778/evolution-fresh-can-starbucks-rule-the-juice-markethttp://theweek.com/article/index/225778/evolution-fresh-can-starbucks-rule-the-juice-market<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0074/37305_article_main/w/240/h/300/starbucks-is-squeezing-a-little-more-out-of-its-brand-with-evolution-fresh-a-health-food-joint.jpg?209" /></P><p>The opening of yet another Starbucks store usually isn't cause for excitement, but the coffee giant's&nbsp;latest shop, Evolution Fresh in Bellevue, Wash., is turning heads. You won't find any "baristas" or "venti" cups here &mdash; instead, customers will be treated to fresh-squeezed fruit-and-veggie concoctions made by "juice partners." The store, possibly the first in a chain, will also carry bottled juices and healthy foods, part of an attempt to tap into a growing craze for stuff that's good for you. And with drinks like "Field of Greens" and "Coconut Zen," neither of which carries a molecule...</p> <a href="http://theweek.com/article/index/225778/evolution-fresh-can-starbucks-rule-the-juice-market">More</a>By The Week StaffTue, 20 Mar 2012 13:05:00 -0400Starbucks closes its public bathrooms: The best wisecrackshttp://theweek.com/article/index/221484/starbucks-closes-its-public-bathrooms-the-best-wisecrackshttp://theweek.com/article/index/221484/starbucks-closes-its-public-bathrooms-the-best-wisecracks<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0068/34492_article_main/w/240/h/300/if-you-need-a-toilet-break-after-finishing-that-venti-coffee-too-bad-starbucks-is-reserving.jpg?209" /></P><p>Starbucks is undergoing a "'wee' change," says Josh Kosman at the<em>&nbsp;New York Post</em>. According to a source close to the java giant, Starbucks has decided that it "cannot be the public bathroom in [New York City] anymore" and will restrict restrooms at its 190 Manhattan locations to staff-use only. The problem: So many New Yorkers were wandering in to relieve themselves that employees had to wait in long lines just to take bathroom breaks of their own. Plus, upkeep costs for the heavily-trafficked loos had grown excessive. Though Starbucks is dismissing the <em>Post</em>'s report as "not true," many commentators...</p> <a href="http://theweek.com/article/index/221484/starbucks-closes-its-public-bathrooms-the-best-wisecracks">More</a>By The Week StaffWed, 16 Nov 2011 15:07:00 -0500Will Starbucks' $30 million bet on juice pay off?http://theweek.com/article/index/221407/will-starbucks-30-million-bet-on-juice-pay-offhttp://theweek.com/article/index/221407/will-starbucks-30-million-bet-on-juice-pay-off<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0068/34410_article_main/w/240/h/300/starbucks-has-purchased-juice-maker-evolution-fresh-inc-for-30-million-the-coffee-king-will-sell.jpg?209" /></P><p>Starbucks is no stranger to strategy experiments, from testing the sale of beer and wine to simplifying its logo and dropping the "coffee" from the company's name. Its newest gamble: Paying out $30 million to acquire juice maker Evolution Fresh Inc. &mdash; part of a larger effort to expand past coffee and into grocery store aisles. Starbucks plans to offer Evolution juices (which Whole Foods and Costco already carry) both in their cafes and in a new chain of health and wellness stores it plans to launch next year. "We are not just acquiring a juice company," Starbucks CEO Howard Schultz says...</p> <a href="http://theweek.com/article/index/221407/will-starbucks-30-million-bet-on-juice-pay-off">More</a>By The Week StaffMon, 14 Nov 2011 10:44:00 -0500Should Starbucks pull the plug on laptop loafers?http://theweek.com/article/index/218064/should-starbucks-pull-the-plug-on-laptop-loafershttp://theweek.com/article/index/218064/should-starbucks-pull-the-plug-on-laptop-loafers<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0064/32243_article_main/w/240/h/300/people-work-on-their-laptops-at-a-starbucks-some-new-york-locations-may-block-electrical-outlets-so.jpg?209" /></P><p>On Friday, Starbucks made it official: The rumors are true, and some of the coffee behemoth's New York City franchises are indeed blocking power outlets to prevent customers from lingering all day with gadgets in tow. Is Starbucks justified in cracking down on parasitical laptop loafers?</p><p><strong>No. Let them linger:</strong> One of the main functions of Starbucks is to offer an "oddly, slightly sticky armchair" for laptop users, says Zack Whittaker at <em>ZDNet</em>. After all, just last year, the company started providing free Wi-Fi. It's a place where you can work <em>and</em> enjoy coffee, a wonderful alternative for students...</p> <a href="http://theweek.com/article/index/218064/should-starbucks-pull-the-plug-on-laptop-loafers">More</a>By The Week StaffFri, 05 Aug 2011 17:24:00 -0400Is Starbucks a thief magnet?http://theweek.com/article/index/214849/is-starbucks-a-thief-magnethttp://theweek.com/article/index/214849/is-starbucks-a-thief-magnet<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0060/30213_article_main/w/240/h/300/starbucks-may-be-ideal-for-self-absorption-but-the-seemingly-homey-laid-back-atmosphere-is-also-the.jpg?209" /></P><p><strong>The controversy:</strong> Starbucks has become fertile hunting grounds for thieves, reports <em>The New York Times</em>, noting that the coffee chain's outlets pop up repeatedly in police reports of non-violent crimes. Even in New York City, where locals and tourists alike normally pride themselves on remaining vigilant, Starbucks customers apparently think nothing of using unattended bags and laptops to "save" their tables while they stand in line. Others become engrossed in their magazines or tablets, leaving crooks free to walk off with their wallets, the <em>Times</em> says. Does the aroma of coffee and the soothing...</p> <a href="http://theweek.com/article/index/214849/is-starbucks-a-thief-magnet">More</a>By The Week StaffMon, 02 May 2011 15:17:00 -0400Buying Starbucks coffee with your iPhone: Wave of the future?http://theweek.com/article/index/211242/buying-starbucks-coffee-with-your-iphone-wave-of-the-futurehttp://theweek.com/article/index/211242/buying-starbucks-coffee-with-your-iphone-wave-of-the-future<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0055/27868_article_main/w/240/h/300/blackberry-iphone-and-ipod-touch-owners-can-download-a-starbucks-app-to-pay-for-drinks-and-find.jpg?209" /></P><p>Attention sluggish smartphone owners: Getting a buzz on may be getting easier. Starbucks fans who download a special app to their iPhone, iPod touch, or Blackberry can now pay for their coffee with their cellphones "instead of pulling out cash or a credit card," reports <em>The New York Times</em>. When they swipe their phones in front of a cash-register scanner, payment gets deducted from a Starbucks debit account. First introduced in Seattle and California outlets in 2008, the technology is now being expanded to all 6,800 domestic Starbucks locations and is being called perhaps "the most mainstream example...</p> <a href="http://theweek.com/article/index/211242/buying-starbucks-coffee-with-your-iphone-wave-of-the-future">More</a>By The Week StaffThu, 20 Jan 2011 13:13:00 -0500Starbucks' new 'jacuzzi-sized' cup: The Trentahttp://theweek.com/article/index/211150/starbucks-new-jacuzzi-sized-cup-the-trentahttp://theweek.com/article/index/211150/starbucks-new-jacuzzi-sized-cup-the-trenta<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0055/27798_article_main/w/240/h/300/initially-the-super-sized-31-ounce-trenta-cup-will-be-used-only-for-iced-drinks.jpg?209" /></P><p>First came a "risky" new logo. Now Starbucks is grabbing more attention by introducing a new largest cup size: The 31-ounce Trenta. Execs are rolling out the mammoth cup, 11 ounces more than the Venti (and used only for cold drinks such as iced coffee and tea), in Arizona, Texas, and Florida before taking it national. (Watch an AP report about the new Starbucks size.) Commentators are, of course, cracking wise at the news that the supposedly sophisticated coffee purveyor is letting customers "super size it," especially since the 916-ml Trenta is more volumnous than the average human stomach (900...</p> <a href="http://theweek.com/article/index/211150/starbucks-new-jacuzzi-sized-cup-the-trenta">More</a>By The Week StaffTue, 18 Jan 2011 11:41:00 -0500Starbucks' 'risky' new logohttp://theweek.com/article/index/210779/starbucks-risky-new-logohttp://theweek.com/article/index/210779/starbucks-risky-new-logo<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0055/27577_article_main/w/240/h/300/the-new-stripped-down-starbucks-symbol-is-the-fourth-incarnation-of-its-logo-in-the-companys-40.jpg?209" /></P><p>Starbucks unveiled a boldly simplified logo yesterday &mdash; promptly polarizing both critics and customers. While the brand's iconic mermaid is still intact, gone are the concentric rings that surrounded her and the seemingly key words "Starbucks" and "coffee." One branding critic praised the effort to reduce the company's identity to pure symbol (a la Nike's swoosh), calling it "fantastic." But others have compared the makeover to The Gap's recent rebranding debacle and called it "risky," while customers have been assailing Starbucks' website with complaints: "Who's the bonehead in your marketing...</p> <a href="http://theweek.com/article/index/210779/starbucks-risky-new-logo">More</a>By The Week StaffThu, 06 Jan 2011 12:18:00 -0500Starbucks invades China: By the numbershttp://theweek.com/article/index/209938/starbucks-invades-china-by-the-numbershttp://theweek.com/article/index/209938/starbucks-invades-china-by-the-numbers<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0053/26997_article_main/w/240/h/300/a-shanghai-starbucks-location-one-of-approximately-500-stores-currently-operating-in-mainland-china.jpg?209" /></P><p>Starbucks yesterday announced ambitious plans to expand into mainland China by 2015. The decision comes less than two years after the coffee giant closed hundreds of U.S. locations, citing the recession and "store oversaturation." Since then, "the company has turned around its U.S. business," says Angela Moore at <em>MarketWatch</em>, but it should be careful with its "aggressive expansion in China" and "heed lessons from recent years." (Watch CEO Howard Schultz discuss the move.) Here, a brief guide to Starbucks' China gambit, by the numbers:</p><p><strong>At least 1,500</strong><br />Number of stores that Starbucks wants to...</p> <a href="http://theweek.com/article/index/209938/starbucks-invades-china-by-the-numbers">More</a>By The Week StaffThu, 02 Dec 2010 13:02:00 -0500Starbucks' gamble on beer and wine: Will it work?http://theweek.com/article/index/208383/starbucks-gamble-on-beer-and-wine-will-it-workhttp://theweek.com/article/index/208383/starbucks-gamble-on-beer-and-wine-will-it-work<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0051/25968_article_main/w/240/h/300/the-highly-recognizable-brand-tests-the-alcoholic-waters-with-a-wine-bar-coffee-house.jpg?209" /></P><p>Last week, Starbucks announced it was ordering baristas to slow down to boost the quality of its brews in the face of consumer complaints. Up next: Starbucks executives are testing a revamped and redesigned marketing approach at one Seattle location. The test store &mdash; designed to generate more business after 2 p.m. &mdash; serves beer, wine, and gourmet delicacies from a local chef in a stylishly distressed, environmentally responsible building more evocative of a favorite local haunt than a chain outlet. If customers respond, Starbucks plans to expand the approach to other locations. Do java...</p> <a href="http://theweek.com/article/index/208383/starbucks-gamble-on-beer-and-wine-will-it-work">More</a>By The Week StaffWed, 20 Oct 2010 12:10:00 -0400The latest Tweets on 'Starbucks'http://theweek.com/article/index/208374/the-latest-tweets-on-starbuckshttp://theweek.com/article/index/208374/the-latest-tweets-on-starbucks</P><div class="twitterBlock"></div> <a href="http://theweek.com/article/index/208374/the-latest-tweets-on-starbucks">More</a>By The Week StaffTue, 19 Oct 2010 09:48:00 -0400Should Starbucks slow down?http://theweek.com/article/index/208264/should-starbucks-slow-downhttp://theweek.com/article/index/208264/should-starbucks-slow-down<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0051/25849_article_main/w/240/h/300/starbucks-baristas-have-been-ordered-to-focus-on-quality-over-quantity.jpg?209" /></P><p>Facing complaints that its coffee crafting has become an assembly-line production, Starbucks is ordering its baristas to slow down. Starting next month, they will make no more than two drinks at a time, and steam milk for each individual drink rather than by the pitcher &mdash; all to ensure "the quality of the beverage in taste, temperature and appearance." One employee tells <em>The Wall Street Journal</em> that the new policy has "doubled the amount of time it takes to make drinks in some cases," but the company insists the plan will ultimately lead to quicker, hotter, fresher fare. Really? (Watch a...</p> <a href="http://theweek.com/article/index/208264/should-starbucks-slow-down">More</a>By The Week StaffFri, 15 Oct 2010 12:13:00 -0400Who won the coffee wars?http://theweek.com/article/index/207082/who-won-the-coffee-warshttp://theweek.com/article/index/207082/who-won-the-coffee-wars<img src="https://7e8c.https.cdn.softlayer.net/807E8C/origin.theweek.com/img/dir_0050/25010_article_main/w/240/h/300/big-coffee-companies-arent-the-only-ones-fighting-for-fans-smaller-companies-are-gaining-momentum.jpg?209" /></P><p>Starbucks, Dunkin' Donuts, and McDonald's have been waging a public battle over the hearts &mdash; and wallets &mdash; of coffee drinkers. But all the while, says Jason Notte at <em>Newsweek</em>, lower-profile coffee concerns have been making a killing by selling to home brewers and businesses, appealing to the ubiquitous "one cup commuter" and office workers looking for higher quality from the Keurig K-Cup single-serving machines in their communal kitchens. But as the price of coffee creeps up and the Big Three rethink their strategies, can single-cup purveyors afford to stay relevant? Here, an excerpt...</p> <a href="http://theweek.com/article/index/207082/who-won-the-coffee-wars">More</a>By The Week StaffWed, 15 Sep 2010 12:55:00 -0400