Facebook users will soon be able to opt out of the platform's browser data collection, Facebook CEO Mark Zuckerberg announced Tuesday. Facebook gathers users' web browsing history — information that the company then uses to sell targeted ads — but an upcoming feature will allow users to delete the data and decline to allow Facebook to collect it again, reports Recode. Facebook's data collection methods were heavily criticized after a third-party data firm, Cambridge Analytica, improperly used user data for political ads. The "clear history" feature is one of the first major updates to the platform since the scandal.

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