Feature

Samsung’s Oscar selfie

Samsung may have received more publicity during the Academy Awards broadcast from host Ellen DeGeneres's “selfie” than from paid advertising.

Samsung Electronics spent $20 million on ads during this week’s Academy Awards broadcast, said Suzanne Vranica in The Wall Street Journal, but the Korean tech firm “may have got more promotional mileage from Oscars host Ellen DeGeneres during the show itself.” DeGeneres gathered stars for a “selfie”—shot with a Samsung smartphone—that was retweeted more than 3 million times, beating President Obama’s record for the most retweeted posting in Twitter history. “At one point Samsung was getting about 900 mentions a minute on social media,” far exceeding the impact of the conventional ads. “You can’t buy that magic of going viral,” said branding expert Allen Adamson. Still, “the Samsung stunt didn’t come off without a hitch.” Twitter sleuths quickly pointed out that while backstage, DeGeneres was tweeting with a rival iPhone.

Recommended

Inside Biden's call with Putin
Biden and Putin.
let's meet

Inside Biden's call with Putin

Chilean lawmakers legalize gay marriage
Same-sex marriage demonstrators in Santiago.
equalidad

Chilean lawmakers legalize gay marriage

Biden and Putin meet
Putin and Biden.
let's meet

Biden and Putin meet

India's proud tradition of celebrating multiculturalism is facing a crisis
The Indian flag.
Arun A.K.

India's proud tradition of celebrating multiculturalism is facing a crisis

Most Popular

Kathy Griffin slams CNN for firing her but not Jeffrey Toobin
Kathy Griffin
'I loved that gig'

Kathy Griffin slams CNN for firing her but not Jeffrey Toobin

Mace vs. Greene is the fight for the future of the GOP
Mace and Greene.
Picture of W. James Antle IIIW. James Antle III

Mace vs. Greene is the fight for the future of the GOP

Legally rigging elections?
Protesters.
Feature

Legally rigging elections?