Feature

Under Armour’s Olympic woes

Are Under Armour’s high-tech skin suits the reason for the U.S. speedskating team’s poor performance at the Olympics?

Did Under Armour leave U.S. speedskaters “in the cold”? asked Joshua Robinson and Sara Germano in The Wall Street Journal. The sportswear firm’s stock fell last week after insiders blamed its high-tech skin suits for the U.S. speedskating team’s poor performance at the Sochi Olympics. The so-called Mach 39 suits “were designed to be the fastest in all of speed-skating, a feat of aerodynamics developed with the help of a defense contractor.” But after an initial streak of poor results, the “American athletes began fretting” about having adopted a suit “with a possible design flaw.” While Under Armour has defended the Mach 39, “the controversy hit the company where it hurt most—its credibility in high-quality athletic apparel—exactly when it needed to shine on the world stage.”

Recommended

Vatican slams Israel for attacking funeral of journalist Shireen Abu Akleh
Ahmad Gharabli/AFP/Getty Images
Freedom of religion

Vatican slams Israel for attacking funeral of journalist Shireen Abu Akleh

Ukraine says 264 'heroes' evacuated from Mariupol's Azovstal steel works
Ukrainian troops in Azovstal steel plant
'Ukraine needs Ukrainian heroes alive'

Ukraine says 264 'heroes' evacuated from Mariupol's Azovstal steel works

Biden reverses some Trump restrictions on Cuba
A man drives down a street in Havana, Cuba.
a new era

Biden reverses some Trump restrictions on Cuba

McDonald's announces total withdrawal from Russia
Russian McDonald's
Mc-bye!

McDonald's announces total withdrawal from Russia

Most Popular

Russia's failed Ukraine river crossing has pro-Russia war bloggers griping
Failed Russian river crossing
Losing faith

Russia's failed Ukraine river crossing has pro-Russia war bloggers griping

Why 'the Russian army just isn't very good'
Vladimir Putin.
Briefing

Why 'the Russian army just isn't very good'

Watch Wynonna Judd and Brandi Carlile sing 'The Rose' at Naomi Judd memorial
Wynonna Judd, Brandi Carlile
Some Say Love...

Watch Wynonna Judd and Brandi Carlile sing 'The Rose' at Naomi Judd memorial