Feature

Under Armour’s Olympic woes

Are Under Armour’s high-tech skin suits the reason for the U.S. speedskating team’s poor performance at the Olympics?

Did Under Armour leave U.S. speedskaters “in the cold”? asked Joshua Robinson and Sara Germano in The Wall Street Journal. The sportswear firm’s stock fell last week after insiders blamed its high-tech skin suits for the U.S. speedskating team’s poor performance at the Sochi Olympics. The so-called Mach 39 suits “were designed to be the fastest in all of speed-skating, a feat of aerodynamics developed with the help of a defense contractor.” But after an initial streak of poor results, the “American athletes began fretting” about having adopted a suit “with a possible design flaw.” While Under Armour has defended the Mach 39, “the controversy hit the company where it hurt most—its credibility in high-quality athletic apparel—exactly when it needed to shine on the world stage.”

Recommended

10 things you need to know today: November 27, 2021
covid virus
Daily briefing

10 things you need to know today: November 27, 2021

China's politically revealing blockbusters
Chinese movies.
Picture of Joel MathisJoel Mathis

China's politically revealing blockbusters

WHO says new Omicron variant is 'of concern'
WHO headquarters.
new variant just dropped

WHO says new Omicron variant is 'of concern'

Siberian coal mine explosion kills dozens
Rescuers at coal mine.
tragedy

Siberian coal mine explosion kills dozens

Most Popular

Neal Stephenson recommends 6 books on information manipulation
Neal Stephenson.
Feature

Neal Stephenson recommends 6 books on information manipulation

7 cartoons about Thanksgiving inflation
Political Cartoon.
Feature

7 cartoons about Thanksgiving inflation

Who pays America's taxes?
Taxes.
Briefing

Who pays America's taxes?