Bank of America’s junk mail blunder
Bank of America may have to learn to take more care with address management.
Bank of America may have to learn to take more care with address management, said Matt Pearce in the Los Angeles Times. The country’s second-largest bank found itself doing damage control this week after mailing a credit card offer addressed to “Lisa Is a Slut McIntire.” While the bank has since apologized to McIntire—a 32-year-old San Francisco writer whose middle name is not “Is a Slut”—the marketing gaffe quickly made the rounds on Twitter. McIntire, who describes herself as “a feminist writer on the Internet,” said her first thought was, “Oh God, which troll of mine is doing this?” In fact the mailer was part of a joint marketing effort between the bank and the Golden Key International Honor Society, which said someone inserted the insult into McIntire’s name sometime between 2004 and 2008.