Feature

Ship first, take the order later

Amazon has filed a patent for a new scheme called “anticipatory shipping.”

Amazon is now making a claim for market omniscience, said Kwame Opam in TheVerge.com. The online retailer has filed a patent for a new scheme called “anticipatory shipping,” in which the company will use its trove of customer data to predict what shoppers will want before they order it. The system would allow Amazon “to send items to shipping hubs in areas where it believes said item will sell well,” slashing delivery times. The company would use past purchases, wish lists, and even how long a user’s cursor lingers over an item to make educated guesses about what users are likely to order, occasionally even shipping products to their doorstep in advance. “Delivering the package to the given customer as a promotional gift may be used to build good will,” the patent application states.

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