The escalating wireless war
The battle between T-Mobile and AT&T is getting personal.
The battle between T-Mobile and AT&T is getting personal, said Brian Ries in TheDailyBeast.com. T-Mobile CEO John Legere was declared persona non grata this week at a Las Vegas party hosted by AT&T at the annual Consumer Electronics Show. Legere reportedly crashed his rival’s CES party at a local nightclub, which featured a private concert by hip-hop star Macklemore, “only to promptly get the boot” when a reporter tweeted a photo of him wearing his pink T-Mobile shirt. “I just wanted to hear Macklemore,” Legere said. It’s no surprise that Legere wasn’t welcome: T-Mobile just signed a multibillion-dollar deal to buy new airwave licenses from Verizon to beef up for competition with larger carriers like AT&T, which last week announced it was offering T-Mobile customers a $200 credit to switch services.