Twitter's strange new survey
As an IPO looms, the service is becoming just a little more corporate
Yesterday we learned that Twitter's humble beginnings were wrought with a stubborn dose of anti-corporate pouting, as perhaps best illustrated by Jack Dorsey's punk-rock nose ring. But now as the microblogging platform heads toward an IPO estimated to value the company in the ballpark of $16 billion, it's putting on its proverbial grown-up pants in attempts to make its investors fat and happy.
Today, that intent manifested in the form of the humble survey. Apparently, some users are receiving one designed to figure out what kind of sponsored content users are comfortable with on their feeds. It appears to be different from the brand surveys Twitter already administers.
My colleague Erica Berger spotted the oddball Q&A appearing in a link over her Twitter feed this morning.
It's a rather strange survey, asking takers to fill out whether they "agree" or "disagree" with certain kinds of tweets appearing in their streams, ranging from "local news" to "social media" to, oddly, topics like "scuba diving" and "jewelry."
We've reached out to Twitter to try and figure out what's going on here, and more importantly, who it's actually being tested on. In the meantime, here are screenshots of the survey: