Feature

Fishy advice for female workers

Do women really need to “stroke men’s egos” in the workplace?

Do women really need to “stroke men’s egos” in the workplace? asked Julia Marsh in the New York Post. Merrill Lynch allegedly thinks so. Three former employees are suing the bank for gender discrimination, claiming they were fired for failing to be “perky” or “bubbly” enough with customers. In addition, the ex-trainees say they were given copies of a book called Seducing the Boys Club: Uncensored Tactics From a Woman at the Top, a career advice book by advertising executive Nina DiSesa, and ordered to attend a talk by the author. Among DiSesa’s career advice gems for women who deal with a man in the workplace: Always play on his “masculine pride and natural instincts to protect the weaker sex,” and “reinforce his hunk status, assuring him that the small bald spot at the top of his head [is] hardly noticeable.”

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