Feature

Disney’s appetite for trademarks

Disney seems to have finally learned that some trademarks are better off left unclaimed.

Disney seems to have finally learned that some trademarks are better off left unclaimed, said the Associated Press. The company this week withdrew a trademark request it made for “Dia de los Muertos,” the name of the traditional “Day of the Dead” holiday celebrated by Mexicans, after coming under intense public criticism. “What were they thinking?” said Genevieve Barrios Southgate of the Bowers Museum in Santa Ana, Calif. Disney hoped to secure the name rights for merchandise linked to an animated movie it is producing with Pixar.

It’s not the first time the Magic Kingdom has come under fire over trademarks. In 2011, it withdrew an application to trademark “SEAL Team 6” following criticism that the company was trying to profit off the Navy SEAL team that killed Osama bin Laden.

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