Viewpoint: James Surowiecki

“Not long ago, Apple was almost universally venerated. Now there’s a deluge of forecasts stating that Apple is ‘in big trouble,’ ‘losing its cool,’ and just plain ‘doomed.’ But the fact that Apple’s epitaph has been written before should make us skeptical of this most recent death knell. Over time, Apple has succeeded despite (or because of) its disregard for the conventional wisdom about what works in technology markets: It has built hardware and software, kept its platform closed, had long product cycles, and emphasized quality over price. It’s always been the proverbial bumblebee: It shouldn’t be able to fly, but it does. A wobble in flight is all it takes for people to proclaim its inevitable crash.”

James Surowiecki in The New Yorker