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Selling cookies with social media

At 14, Olivia Ottenfeld felt she needed a new approach to selling Girl Scout cookies.

At 14, Olivia Ottenfeld felt she needed a new approach to selling Girl Scout cookies, said Victor Luckerson in Time. No longer one of those “pint-sized Brownies who can sell a box with an adorable smile,” she turned to social media “to reach the very outer limits of her family’s social circle.” This year many others among the nation’s 1.5 million Girl Scouts also connected to customers using email, text messaging, and Facebook, generating record-breaking sales of 214 million boxes, or “about 143 boxes per small businesswoman.” Ottenfeld sold 2,012 boxes, generating around $8,000 in revenue, three quarters of which goes to the Scouts. “Her business strategy is pretty simple: Appeal to a large customer base with a quality product.” Ottenfeld says she’s contemplating a career in business or public relations when her scouting days are over.

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