Feature

Selling cookies with social media

At 14, Olivia Ottenfeld felt she needed a new approach to selling Girl Scout cookies.

At 14, Olivia Ottenfeld felt she needed a new approach to selling Girl Scout cookies, said Victor Luckerson in Time. No longer one of those “pint-sized Brownies who can sell a box with an adorable smile,” she turned to social media “to reach the very outer limits of her family’s social circle.” This year many others among the nation’s 1.5 million Girl Scouts also connected to customers using email, text messaging, and Facebook, generating record-breaking sales of 214 million boxes, or “about 143 boxes per small businesswoman.” Ottenfeld sold 2,012 boxes, generating around $8,000 in revenue, three quarters of which goes to the Scouts. “Her business strategy is pretty simple: Appeal to a large customer base with a quality product.” Ottenfeld says she’s contemplating a career in business or public relations when her scouting days are over.

Recommended

South Korean military says North Korea fired 'unidentified projectile' into sea
File footage of a North Korean missile launch airs on South Korean TV.
all eyes on north korea

South Korean military says North Korea fired 'unidentified projectile' into sea

Germany's next governing coalition could be determined by 3rd- and 4th-place parties
Annalena Baerbock.
what's next for germany

Germany's next governing coalition could be determined by 3rd- and 4th-place parties

Other countries are besting even the most vaccinated U.S. state
Burlington, VT.
vaccinate the world

Other countries are besting even the most vaccinated U.S. state

How the U.S. bungled farm building in Afghanistan
Afghan farmer.
After Afghanistan

How the U.S. bungled farm building in Afghanistan

Most Popular

7 cartoons about America's vaccine fights
Editorial Cartoon.
Feature

7 cartoons about America's vaccine fights

Jimmy Fallon and Nicole Kidman almost make it through interview without awkwardness
Jimmy Fallon and Nicole Kidman
Last Night on Late Night

Jimmy Fallon and Nicole Kidman almost make it through interview without awkwardness

Tigray and the shredding of international law
A Tigray child.
Picture of Ryan CooperRyan Cooper

Tigray and the shredding of international law