Feature

Doodling for fun and profit

Experts say that sketches, diagrams, and cartoons often do a better job of generating and communicating ideas than text does.

Once a telltale sign of wandering attention during staff meetings, doodling is now being embraced as a key to corporate creativity, said Rachel Emma Silverman in The Wall Street Journal. Experts say that sketches, diagrams, and cartoons often do a better job of generating and communicating ideas than text does, and offer “an antidote to the pervasiveness of digital culture.” Even Facebook, whose business is digital culture, has turned the walls of offices around the country into whiteboards “to allow employees to sketch ideas whenever they arise.” After a workshop with a “visual problem solving” consultant, Patrick O’Hare of Spectrum Health System in Grand Rapids, Mich., created a presentation of cartoon-like sketches for the CEO. His offering turned out “much better than the PowerPoint presentation he had delivered a few weeks earlier.”

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