Feature

Knocking off best sellers

Be careful before you buy that next best seller on Amazon. It might just be a copycat.

Be careful before you buy that next best seller on Amazon, said Stephen Gandel in Fortune.com. It might just be a copycat. Readers looking for Walter Isaacson’s biography of Steve Jobs might instead stumble upon Steve Jobs by a “similar-sounding author, Isaac Worthington.” Don’t be fooled: It’s actually a “poorly produced pamphlet.” Other blatant best-seller knockoffs include I Am the Girl With the Dragon Tattoo, Twilight New Moon, and Thirty-Five Shades of Grey, which, like the runaway best seller Fifty Shades of Grey, is about a young woman’s adventures in sexual domination. Some shoppers searching for Nobel Prize winner Daniel Kahneman’s best-selling Thinking, Fast and Slow were fooled into buying Fast and Slow Thinking by one Karl Daniels. It’s “rather shocking that Amazon allows this sort of thing,” Kahneman said.

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