Feature

A social network for the senior set

Proust.com encourages older users to share memories and life stories by prompting them with questions.

Barry Diller’s IAC this week launched a social-media site specifically designed with senior citizens in mind, said Austin Carr in FastCompany.com. Proust.com encourages older users to share memories and life stories by prompting them with questions about cherished events like their first kiss and favorite birthdays. Co-founder Tom Cortese said the idea of preserving family stories came to him after watching his grandmother battle dementia. “It was just this process of seeing memories go by the wayside,” he said. “There were so many stories I wish I knew about her life.” Modeled after a questionnaire devised by the master of nostalgia, French novelist Marcel Proust, the site helps users craft personal histories through its Q&A format. It also allows members and close family to purchase e-books and even physical copies of the digital autobiographies.

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