Daytime TV after Oprah
The Oprah Winfrey Show drew 6.5 million viewers. Where will they all go?
As the last Oprah Winfrey Show aired this week, television producers were “tearing up old programming schedules and rewriting the script” for daytime television, said Lauren A.E. Schuker and Sam Schechner in The Wall Street Journal. In the scramble for the attention of Winfrey’s 6.5 million viewers, Time Warner will launch a new daytime show starring roving newsman Anderson Cooper. ABC is pinning its hopes on a new fixture for news anchor Katie Couric, still under negotiation.
Those moves, along with new cooking, dieting, and dating shows, are designed to appeal to younger women, among whom Ellen DeGeneres is already a strong draw. But the biggest show on daytime television isn’t going anywhere. Judith Sheindlin, aka Judge Judy, recently extended her $45-million-per-year contract with CBS through 2015.