Feature

At Google, sociability pays

With the Google +1 initiative, Larry Page is already making his return as CEO apparent.

Larry Page has returned as CEO of Google, replacing Eric Schmidt, and the changes are already apparent, said Mathew Ingram in Bloomberg Businessweek. Page has launched the Google +1 initiative, which is supposed to make it easier for Google users to share search results, and last week he informed employees that 25 percent of their bonuses depends on their contributions to the initiative. But “staffers are more likely to resent these moves rather than feel inspired.”

Sounds like “Facebook envy” to me, said Richard Chirgwin in TheRegister.co.uk. Page thinks he’s finally figured out who to blame for Google’s “long string of failures in the social-media space: everybody.” So now everyone at Google must test the company’s new social products in hopes that they’ll hit upon one that “doesn’t raise howls of laughter among media and reviewers.”

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