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Quote of the week: Umair Haque

From HBR.org: “Most companies see design as a superficial afterthought on which a few pennies are spent if there is money left in the budget. Which is why, when you think about it, Steve Jobs...

“Most companies see design as a superficial afterthought on which a few pennies are spent if there is money left in the budget. Which is why, when you think about it, Steve Jobs is having the last, delicious laugh. Apple’s book value is about $32 billion. But Apple’s market cap is over $262 billion. That difference of more than $200 billion? Maybe not every penny of it is the result of a few groundbreaking designs, but I’d be willing to bet that a sizable chunk of it is. Taking design as seriously as most companies take (yawn) strategy creates more value for Apple in a year than most companies create ... ever. It’s beauty, delight, and amazement that separates rapidly commoditizing ‘product’ from stuff that’s treasured, adored, loved, and envied.”

Umair Haque in HBR.org

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