Opinion Brief

America's first medical marijuana TV ad

A Sacramento, CA, dispensary — run by a conservative Christian — makes history with a TV commercial touting the benefits of medical pot

The video: For the first time in American history, it seems, an advertisement promoting the use of medical marijuana has been aired on television. Paid for by Sacramento, CA-based CannaCare medical marijuana dispensary — owned by self-described "conservative Christian" Lanette Davies — the 30-second ad ran on a local Fox station and features patients (including Davies' teen daughter) testifying to the benefits of the plant. The word "marijuana," however, is never mentioned, and no one is show using the drug. "I'm not looking at getting people high," Davies has said. "I'm looking at getting them well."
The reaction:
The ad is understandably "controversial," says Tracy Murphy in CNN Newsroom, but so were "cigarette, condom and Viagra commercials" when they "first hit television." Randy Thomasson, a spokesperson for MarijuanaHarmsFamilies.com, however, points to a San Diego survey that found that "98 percent" of medical marijuana users just wanted to get high: "This ad is, sadly, mainstreaming pot." Watch a local Sacramento report about the ad:

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