Feature

Toy Story 3's viral '80s ads

To stealthily promote their latest sequel, Pixar cooked up two '80s-style commercials for "Lots-o'-Huggin' Bear," a toy that never existed

To launch Toy Story 3, Pixar has gone beyond standard-issue trailers. The "masters of plumbing audience nostalgia" also created two mock-retro ads for the "Lots-o'-Huggin' Bear" — a new character that was, supposedly, a classic '80s toy — and planted them on YouTube in a viral-marketing stunt. Job well done: "This will not only be Pixar's biggest opening ever," predicts Lou Lumenick at the New York Post, "but the largest animated opening, ever" — beating Shrek 3's $121 million tally from 2007. There's no question it deserves it, says Dana Stevens in Slate. "The overwhelming mood of the movie is one of ebullience, generosity, and joy." It's a "near-perfect piece of popular entertainment." And one that is bound to register at next year's Academy Awards, says Tom O'Neill in the L.A. Times. "This third trip to toyland" could even "land a best picture nomination." Check out the highly convincing "Lots-o'-Huggin' Bear" ads — one American, the other Japanese:

Recommended

Catherine Zeta-Jones flaunts her zucchinis
Stupendous courgettes
How 'bout them courgettes?

Catherine Zeta-Jones flaunts her zucchinis

The daily gossip: June 16, 2021
Catherine Zeta-Jones.
Daily gossip

The daily gossip: June 16, 2021

The daily gossip: June 15, 2021
Zoe Kravitz.
Daily gossip

The daily gossip: June 15, 2021

The daily gossip: June 14, 2021
Adrien Grenier.
Daily gossip

The daily gossip: June 14, 2021

Most Popular

Bernie Sanders wants to know if cannabis reporter is 'stoned' right now
Bernie Sanders.
Sounds dope

Bernie Sanders wants to know if cannabis reporter is 'stoned' right now

SCOTUS deals blow to sentencing reform
The Supreme Court.
Picture of Bonnie KristianBonnie Kristian

SCOTUS deals blow to sentencing reform

Stephen Colbert gleefully returns to a live studio audience
Stephen Colbert
Last Night on Late Night

Stephen Colbert gleefully returns to a live studio audience