Feature

What’s in a name change?

<em>The Beaver, </em>the magazine launched by the&nbsp; Hudson&rsquo;s Bay Co. in 1920, couldn't survive the Internet era and will henceforth be known as <em>Canada&rsquo;s History. </em>

When venerable retailer Hudson’s Bay Co. launched a magazine in 1920 to celebrate the 250th anniversary of the company’s founding, it made sense to call it The Beaver: A Journal of Progress, said Ian Austen in The New York Times. The company, after all, “owed much of its early fortune to the trade in beaver pelts.”

But times change. As the magazine changed ownership and evolved into a respected historical magazine, its name became “the source of schoolyard humor.” And as the Internet developed, that same “vulgar alternative meaning” caused Web filters on school computers to block material containing the magazine’s name. E-mails from the magazine became trapped in spam filters. And so The Beaver is no more. The magazine will henceforth be known as Canada’s History.

Recommended

Inside Biden's call with Putin
Biden and Putin.
let's meet

Inside Biden's call with Putin

Chilean lawmakers legalize gay marriage
Same-sex marriage demonstrators in Santiago.
equalidad

Chilean lawmakers legalize gay marriage

Biden and Putin meet
Putin and Biden.
let's meet

Biden and Putin meet

India's proud tradition of celebrating multiculturalism is facing a crisis
The Indian flag.
Arun A.K.

India's proud tradition of celebrating multiculturalism is facing a crisis

Most Popular

Kathy Griffin slams CNN for firing her but not Jeffrey Toobin
Kathy Griffin
'I loved that gig'

Kathy Griffin slams CNN for firing her but not Jeffrey Toobin

Mace vs. Greene is the fight for the future of the GOP
Mace and Greene.
Picture of W. James Antle IIIW. James Antle III

Mace vs. Greene is the fight for the future of the GOP

What a Roe reversal would mean for Trump
The Supreme Court.
Picture of W. James Antle IIIW. James Antle III

What a Roe reversal would mean for Trump