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Josh James

When the general counsel of Omniture complained to company co-founder Josh James about his long hours, James had a Porta-Potti installed in the executive’s office, said Jessi Hempel in Fortune. “Now,” James told him, “you never have to leave.” That fanatical work ethic paid off in September, when Adobe paid $1.8 billion for Omniture, which makes software that tracks website traffic.

James, 36, and a partner founded Orem, Utah–based Omniture in 1996, funding the venture by maxing out student loans and pawning wedding gifts. Today Omniture is the leading Web analytics firm, with companies such as Newell Rubbermaid and Northwest Airlines using its software to follow customers online in real time. James won’t say what he plans to do next. A Utah native, he is often mentioned as a possible political candidate in his state.

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