What 'Monsters vs. Aliens' did for 3-D movies
The studios may bet more heavily on 3-D thanks to the DreamWorks animated film's box office success
"The cheesy 3-D gimmick of old Hollywood has become solid gold today," said the AP's David Germain via Google. The DreamWorks Animation comedy Monsters vs. Aliens (read a review of the reviews or watch the trailer) made more than half of its industry-leading $59.3 million opening weekend haul from 3-D screens—even though only 2,080 of the 7,300 screens showing the film were equipped for 3-D. It looks like the studios are right: 3-D is the future.
Monsters vs. Aliens proved that a big-budget 3-D film can be commercially viable, said Alex Dobuzinskis in Reuters, but the technology still faces obstacles. "Analysts say Monsters vs. Aliens could have done better at the box office had the credit crunch not hampered the rollout of expensive digital equipment needed to screen 3-D movies."
"Recession-addled filmgoers" are clearly willing to shell out $3 extra to watch a film in 3-D, said Lane Brown in New York magazine, but they'll come to regret falling for this "silly gimmick." Hollywood will soon stop giving us the option of paying a mere $12 to watch a film "in two measly dimensions." When that day comes, nobody who paid as much as $18.50 for a ticket to Monsters vs. Aliens gets to complain.