"Who doesn't want to see a bunch of hot lingerie models frolicking with a bunch of vegetables?" asked Kelly West in CinemaBlend. "NBC, for one." The TV network told the People for the Ethical Treatment of Animals it couldn't air a sexy, pro-vegetarian commercial (click here for the PETA video) during the Super Bowl. The ad is racy, sure, but hardly explicit by today's standards.

Of course it is, said Allison Linn in MSNBC. That's the whole point. PETA knew the network couldn't air an ad featuring "women in bras and panties getting extremely busy with some vegetables" without getting blanketed with angry e-mails from "every mom and dad in America." So it submitted the ad, the ad got rejected, and, wham, instant publicity.

How predictable, said Jennifer Wells in the Toronto Globe and Mail. And how "offensive. Juvenile. Hateful." NBC cited many violations of decency, such as a woman "'touching her breast with her hand while eating broccoli.'" The advertisement is like "Maxim on video, only with vegetables."

Correct, said Michael d’Estries in Ecorazzi, which is why this "could quite possibly be the greatest pro-vegetarian ad ever." Sure, PETA knew the ad would be rejected. But the network, which will show people getting murdered but not models in lingerie, is the bad guy here.