Feature

Spotlight

Mark Zuckerberg

For a CEO who has been accused of being “aloof and arrogant,” Facebook founder Mark Zuckerberg sounded downright contrite last week, said Spencer E. Ante and Catherine Holahan in BusinessWeek. Speaking at the South by Southwest Interactive Festival in Austin, Zuckerberg, 23, admitted that his company had mishandled the social networking site’s notorious, and now-defunct, Beacon advertising program. Under the program, whenever Facebook members made an online purchase, their friends were instantly alerted. Facebook said it thought people would want to know what their friends were buying, but “many users said Beacon was an invasion of privacy.” They also resented that Facebook automatically enrolled them in the program, requiring them to opt out. Zuckerberg said the episode taught him that “almost all the mistakes we made, we didn’t give people enough control.” Zuckerberg also discussed Yahoo’s failed attempt last year to buy Facebook, for $1 billion. Zuckerberg turned down the offer, overruling some of his lieutenants. And what became of the dissenters? “We made some management changes,” he said.

Recommended

Inside Biden's call with Putin
Biden and Putin.
let's meet

Inside Biden's call with Putin

Chilean lawmakers legalize gay marriage
Same-sex marriage demonstrators in Santiago.
equalidad

Chilean lawmakers legalize gay marriage

Biden and Putin meet
Putin and Biden.
let's meet

Biden and Putin meet

India's proud tradition of celebrating multiculturalism is facing a crisis
The Indian flag.
Arun A.K.

India's proud tradition of celebrating multiculturalism is facing a crisis

Most Popular

The political risk in prosecuting an alleged shooter's parents
Karen McDonald.
Samuel Goldman

The political risk in prosecuting an alleged shooter's parents

Mace vs. Greene is the fight for the future of the GOP
Mace and Greene.
Picture of W. James Antle IIIW. James Antle III

Mace vs. Greene is the fight for the future of the GOP

Kathy Griffin slams CNN for firing her but not Jeffrey Toobin
Kathy Griffin
'I loved that gig'

Kathy Griffin slams CNN for firing her but not Jeffrey Toobin