The rise and fall of the Christian bookstore

Christian bookstores may well be destined for the history books

The Christian bookstore Alba House, 2005.
(Image credit: REUTERS/Seth Wenig SW/PN)

Back in the 1990s, it often seemed that every city and town in America had a strip mall with a Christian bookstore where you could purchase WWJD bracelets and enough devotional books to fill up the Ark of the Covenant. But today, these Christian bookstores are a dying breed. Indeed, it seems we are fast approaching an America where this particular brand of religious retailer will be no more than a memory.

Over the last decade, Christian bookstores across the nation have been shuttering. In some cases, consumers are just less interested in the stores' God-blessed inventory. But plenty of others are just opting to purchase religious items from online retailers, with Christian bookstores humbled before the same digital market forces that felled secular mom-and-pop bookstores.

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Jonathan Merritt

Jonathan Merritt is author of the book Learning to Speak God from Scratch: Why Sacred Words are Vanishing — and How We Can Revive Them and a contributing writer for The Atlantic.