This week’s question: Procter & Gamble has blamed extravagantly bearded millennials and the growing social acceptance of stubble for an $8 billion write down of its struggling Gillette shaving brand. In seven words or fewer, please come up with an advertising slogan that Gillette might use to encourage hirsute dudes to shave off their facial hair.

Click here to see the results of last week’s contest: Cramped flight


THE WINNER: "Because it wasn’t hairy who met Sally"
Robyn Kupferman, Culver City, California

SECOND PLACE: "From hair to maturity"
John Blumenthal, Rye, New York

THIRD PLACE: "Your choice: The fox, or the hair?"
Dick Gaskill, Los Gatos, California


"Remember what happened to Lincoln"
Mike Reiss, New York City

"True love never did run scratchy"
Michael Grossman, San Dimas, California

"Real men take it off the chin"
Lynette Birkins, Edison, New Jersey

"Facial recognition is the Millennial way"
Ken Tubman, Napa, California

"Every bro has it shorn"
Larry Hance, Barboursville, Virginia

"The song doesn’t say, 'Me so thorny'"
Jennifer Kitchin, New Smyrna Beach, Florida

"Hirsute? Not so cute"
Suzanne Brooks, Quechee, Vermont

"Real men bare their cheeks"
Cathy Engel-Marder, Los Angeles

"There’s no place like foam"
James A. Gollata, Manitowoc, Wisconsin

"From clean shaven to dating maven"
Margaret Peterson, Des Moines, Iowa