The Euros might feel a little quieter after Sweden was knocked out at the quarter-final stage by England's Lionesses last night.
A group of Swedish football fans had brought colour, noise and a party atmosphere to the Uefa Women's European Championship in Switzerland.
The "Soft Hooligans" group was formed after the 2017 women's Euros. We wanted to do something to "create a loud and inclusive culture around women's football", founder Estrid Kjellman told London's The Standard. And despite the use of "hooligans" in its name, the group is all about "good vibes and good vibes only".
These fans "created an atmosphere that was worlds away from past women's Euros", using "marching, drumming and cheering, with boisterous show tunes" to support their team, said Jezebel.
Kjellman and her family were shocked at how "incredibly dead" the stands were at Euro 2017. When we cheered on the Swedish team, people "looked at us as if we were completely crazy", she told France24. "We joked that we were hooligans. And then we were like, 'but we're not like other hooligans, we're soft hooligans'." And so the group was born, with a Facebook post soon recruiting others. Its "core values", said France24, are that "everyone should feel welcome".
The Soft Hooligans group now has more than 5,000 members and, although it is not formally organised, the fans come together under the same goal of loud and colourful support of the national team. You can spot them by their "drums, megaphones, banners and flags", including huge tifo displays featuring portraits of Swedish players, said The Guardian. Their swelling ranks mirror the rising interest in women's football, with a "record-breaking number of applications for tickets from Swedish fans for the Euros", up 70% on the last tournament in 2022.
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