Dove’s body image ad stunt

Dove has a new idea to promote body positivity: curvy soap bottles, said Lisa Gutierrez in The Kansas City Star. The personal-care brand, which has billed itself as a champion of female self-esteem with a long-running “Real Beauty” ad campaign, has unveiled a series of limited-edition body wash containers in the United Kingdom based on different body shapes. Some bottles are tall and slender, while others are pearor hourglass-shaped. “Each bottle evokes the shapes, sizes, curves, and edges that combine to make every woman their very own limited edition,” Dove said in a statement. “They’re one of a kind—just like you.” While the advertising community applauded the campaign—Adweek called it “inspired”— wits on Twitter wasted no time skewering the company. “Great,” said one user. “Now our soap bottles are judging us, too.” Another: “So you can contemplate how far outside the ideal your body is even in the shower.”