The Week Contest
This week’s question: Former Starbucks CEO and aspiring presidential contender Howard Schultz has urged Americans to stop using the ugly word “billionaire” and instead refer to fabulously wealthy folks such as himself as “people of means.” Please come up with a catchier, more interesting term to describe billionaires who’d rather not be called billionaires.
Last week’s contest: Clients of a new U.S. startup called Ambrosia can now pay $8,000 to have a liter of blood from a young person pumped into their veins, a treatment that the firm claims can help fight the aging process. Please come up with a snappy advertising slogan that Ambrosia could use to woo customers.
THE WINNER: Let a Millennial help you become perennial Don Walker, Lexington, Mass.
SECOND PLACE: O to B young again Craig Kesselheim, Southwest Harbor, Maine
THIRD PLACE: No longer wasted on the young Suzanne Brooks, Quechee, Vt.
For runners-up and complete contest rules, please go to theweek.com/contest.
How to enter: Submissions should be emailed to email@example.com. Please include your name, address, and daytime telephone number for verification; this week, type “That’s rich” in the subject line. Entries are due by noon, Eastern Time, Tuesday, Feb. 19. Winners will appear on the Puzzle Page next issue and at theweek.com/puzzles on Friday, Feb. 22. In the case of identical or similar entries, the first one received gets credit. ■