For buying a bra that’ll actually fit
WearLively.com is the home of one of several online retailers revolutionizing the lingerie industry. Lively has developed “extremely comfortable” styles, including for bustier women, all fittingly marketed as “leisurée.”
ThirdLove.com is a great site to explore when seeking “your ideal, everyday bra.” ThirdLove simplifies sizing with a 60-second Fit Finder quiz.
Soma.com was the first lingerie retailer to create a smart bra—a bra you slip into to be measured for an exact fit. An accompanying app instantly shows your measurements and recommended styles to shop.
Knix.com is known for wire-free bras. The company’s flattering Evolution Bra has more than 3,000 five-star reviews and can be worn eight different ways.
BareNecessities.com sells 80 well-known bra brands, with cup sizes ranging from AA to O and band sizes ranging from 28 to 56.