Good week/bad week
Good week for:
Earthlings, after an asteroid larger than the tallest building on Earth whizzed by the planet at a distance of 3.6 million miles. A direct hit would have killed millions immediately, says NASA, and triggered a yearslong “nuclear winter” and “mass extinctions.”
Putrefaction, after Burger King launched a new ad showing a Whopper rotting and growing mold over 34 days, to show “the beauty of no artificial preservatives.” Adweek’s David Griner called it “one of the boldest, most bizarre ad campaigns I’ve ever seen.”
Florida’s lobster lovers, for whom the price of local spiny lobster has plunged because coronavirus-related travel restrictions have cut off air shipments to the lucrative Chinese market. “For the next month or so,” said restaurateur Steve Gyland of North Palm Beach, “we can enjoy lobster for a reasonable price.”
Bad week for:
Covid Inc., an Arizona-based manufacturer of audiovisual cables, after the World Health Organization named the coronavirus “Covid-19.” Covid CEO Norm Carson called the coincidence “surreal” and “unfortunate.”
Romance, with the announcement by Jeff Gebhart, 47, of Kansas City that he’ll pay $25,000 to anyone who can find him a girlfriend who’ll date him exclusively for a year. Women who are recommended must take a survey “based on science,” Gebhart said.
Winter, with the opening in Norway—Norway!—of Sno, an indoor skiing center featuring artificial snow and painted backdrops of Scandinavian forests. “The winters are varying a bit more than one would wish,” explained director Morten Dybdahl.