Ad Wars
April 21, 2016

On Wednesday, Ted Cruz's campaign posted a new promotional video, "War Room," and it's a doozy. It takes place in what's apparently supposed to be Hillary Clinton's campaign strategy room, during a meeting run by an actress resembling Clinton aide Huma Abedin. Most of the two-and-a-half-minute ad involves Clinton advisers explaining to a thin-skinned Clinton (a younger actress with high-school-drama makeup pancaked on her face) their plan to steamroll over Donald Trump in the general election. They use a slide projector.

"The point is, if Trump becomes the Republican nominee, the White House is yours," says one adviser. "What do you mean, 'if'?" asks the Abedin stand-in sharply. It's a clever two-birds-with-one-stone strategy, carried out with the overdramatic panache of a basic-cable nighttime cop drama. It plays a little fast-and-lose with the polls, though...

...as Ohio Gov. John Kasich (R) indirectly notes in his latest ad, "Worst-Case Scenario." Kasich doesn't have actors making his case, he has TV news anchors and pundits. And guess which candidate is the "worst-case scenario"? Peter Weber

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