Ad Wars
March 26, 2020

President Trump's re-election campaign sent cease-and-desist letters to local television stations on Wednesday, threatening them with legal action and potentially their broadcast licenses if they continue to air an ad from a Democratic group, Priorities USA. The ad plays audio of Trump downplaying the COVID-19 coronavirus pandemic over a chart of the mounting number of cases in the U.S. — now at more than 69,000 — but the Trump campaign objected only to one clip, of Trump saying "this is their new hoax."

That quote comes from a Feb. 28 rally at which Trump repeatedly called his handling of the epidemic "one of the great jobs" and compared the Democrats "politicizing" of the coronavirus to the Russia investigation and Ukraine scandal. As The Washington Post noted in a fact-check cited by the Trump campaign, Trump said this:

They tried the impeachment hoax. That was on a perfect conversation. They tried anything ... And this is their new hoax. But you know we did something that’s been pretty amazing. We have 15 people in this massive country and because of the fact that we went early, we went early, we could have had a lot more than that. [Trump, Feb. 28 rally]

Guy Cecil, who leads Priorities USA, said on Twitter that the point of the letter was "to stop this ad from airing because he doesn't want Americans to know the truth."

A super PAC supporting likely Democratic nominee Joe Biden also released an ad using Trump's "hoax" line, but gave a bit more context.

"Granted, Trump and members of his administration have played down the spread of the virus and falsely touted the strength of their response, as our numerous fact checks have pointed out," The Washington Post noted. "But that does not excuse this kind of video manipulation. ... This effectively skews reality and leaves the viewer to wonder what or who related to coronavirus is, in fact, a hoax?" Peter Weber

April 21, 2016

On Wednesday, Ted Cruz's campaign posted a new promotional video, "War Room," and it's a doozy. It takes place in what's apparently supposed to be Hillary Clinton's campaign strategy room, during a meeting run by an actress resembling Clinton aide Huma Abedin. Most of the two-and-a-half-minute ad involves Clinton advisers explaining to a thin-skinned Clinton (a younger actress with high-school-drama makeup pancaked on her face) their plan to steamroll over Donald Trump in the general election. They use a slide projector.

"The point is, if Trump becomes the Republican nominee, the White House is yours," says one adviser. "What do you mean, 'if'?" asks the Abedin stand-in sharply. It's a clever two-birds-with-one-stone strategy, carried out with the overdramatic panache of a basic-cable nighttime cop drama. It plays a little fast-and-lose with the polls, though...

...as Ohio Gov. John Kasich (R) indirectly notes in his latest ad, "Worst-Case Scenario." Kasich doesn't have actors making his case, he has TV news anchors and pundits. And guess which candidate is the "worst-case scenario"? Peter Weber

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